# How to share competitor ads with your team

> Use Slack for news, a board for keeping and a swipe file for learning. How to share competitor ads so your team finds them again and acts on them.
- **Author**: Marxx
- **Published**: 2026-11-07
- **Category**: Competitor research
- **URL**: https://marxx.ai/library-guides/how-to-share-competitor-ads-with-your-team

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Share competitor ads in three places, each for one job: Slack to tell the team something new is out, a board to keep the ads you might use, and a swipe file to record why an ad is worth learning from. Most teams that "lose" good references use one place for all three jobs.

## Three places, three jobs

| | Slack | Board | Swipe file |
|---|---|---|---|
| Job | "Look at this, today" | Keep references per client | Learn from ads over months |
| Lives for | Days, then scrolls away | As long as the client | As long as the team |
| Holds | A link and one line of why | The ad itself, grouped | The ad plus notes and tags |
| Who adds | Anyone | Anyone, then one person tidies | One owner |
| Search later | Hard | Easy within the client | Easy across clients |

Slack's Free plan keeps 90 days of message history (checked 6 Nov 2026), so an ad posted in a Free workspace in July is out of view by November. See [Slack pricing in India](/prices/slack-pricing) for the paid plans.

## A simple flow that works

1. **Post in Slack with a reason.** Never post a bare link. Write one line: "New hook from Wanderlast: price per night in the first frame."
2. **Save it to the client's board** the same day, if anyone might brief from it.
3. **Once a month, move the best to the swipe file** with tags for hook, angle and format. The [swipe file template](/templates/swipe-file-template) has the columns.
4. **Delete board clutter quarterly.** If nobody has opened an ad in three months, it is not a reference.

Wanderlast here is a made-up brand. The point is the reason line: it tells a designer what to look at in five seconds.

## Share the link, not a re-upload

Post a link to the ad in a public ad library or to your board. Avoid downloading a rival's video and re-posting the file. A link keeps the source and the start date with the ad, and it avoids passing round someone else's work as a loose file. If you do keep copies for study, keep them inside the team.

## Rules that keep it tidy

- **One channel per client** for competitor news, so a skincare client's ads never mix with a travel client's.
- **Threads for discussion.** Reply under the ad, not in the main channel.
- **No ad without a "why".** Make it the channel rule.
- **Name the owner of each board.** One person tidies; everyone else adds.

Marxx posts competitor and keyword digests in each client's channel, and its **Save** button files an ad to that client's default board in one click. We make Marxx. The setup is in [how to get competitor ads in Slack](/guides/how-to-get-competitor-ads-in-slack).

To build the long-term library, read [how to build a swipe file](/guides/how-to-build-a-swipe-file).

## FAQ

### Should clients see the competitor ads we share?

That is your call per client. Many agencies keep a client-facing channel for the weekly summary and an internal channel for raw finds.

### Is a board the same as a swipe file?

Close, but the jobs differ. A board holds references for one client or campaign. A swipe file holds tagged lessons the whole team reuses.

### How many ads should we share a week?

Fewer than you think. Three good finds with reasons beat twenty bare links.

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- [More Competitor research articles](https://marxx.ai/library-guides/category/competitor-research)
- [All articles](https://marxx.ai/library-guides)