# How to track your brand in AI search > Track how often ChatGPT and Google AI answers name your brand with a simple prompt log and Search Console. A weekly routine and a worked example. - **Author**: Marxx - **Published**: 2026-11-12 - **Category**: AI - **URL**: https://marxx.ai/library-guides/how-to-track-your-brand-in-ai-search --- To track your brand in AI search, write a list of the questions your buyers ask, run them each week in ChatGPT and Google's AI answers, and log whether your brand is named, linked or missing. Add one data check: Google Search Console. ## What you can and cannot measure | Source | What it tells you | Note (checked 2026-10-20) | |---|---|---| | Your prompt log | How often answers name you, and what they say | Your own test, so it is a sample | | Search Console | Google traffic, including AI features | Google says AI Overview and AI Mode traffic is included in the Performance report, within the Web search type ([Google](https://developers.google.com/search/docs/appearance/ai-features)) | Google's page does not describe a report of mentions. A prompt log fills that gap. ## Step by step 1. **Write 20 to 50 prompts.** Use how a buyer would ask. "Best protein powder for beginners in India", not "protein powder". 2. **Cover the buying journey.** Mix problem questions, "best" lists, comparisons with named rivals, and "is X worth it" questions about you. 3. **Pick the engines.** Start with ChatGPT and Google, where AI Overviews and AI Mode show up for searches. 4. **Run each prompt three times.** Answers can change between runs. Use a fresh chat each time and note the date. 5. **Log the result.** Columns: date, engine, prompt, were you named (yes or no), were you linked (yes or no), which rivals were named, and the sentence about you. 6. **Work out a mention rate.** Mentions divided by total answers. 7. **Check Search Console.** Watch the Performance report for the pages that answer your prompts. 8. **Repeat every week or two,** and keep the same prompts so the trend is fair. ## A worked example Say you track 30 prompts across 3 engines, each run 3 times. That is 30 x 3 x 3 = 270 answers. The numbers are made up. | Week | Answers naming you | Mention rate | Answers naming Rival A | Rival A rate | |---|---|---|---|---| | 1 | 54 | 20% | 108 | 40% | | 5 | 81 | 30% | 108 | 40% | 54 / 270 = 20%. 81 / 270 = 30%. You went up 10 points in four weeks, and Rival A did not move. Read your answers for why. If the sentence about you is wrong, fix the source page. See [how to get your brand mentioned in ChatGPT](/guides/how-to-get-your-brand-mentioned-in-chatgpt). ## Make sure ChatGPT can reach you OpenAI says to use OAI-SearchBot in robots.txt to manage search opt-outs. Sites that opt out of OAI-SearchBot will not be shown in ChatGPT search answers, but can still appear as navigational links ([OpenAI](https://developers.openai.com/api/docs/bots), checked 2026-10-20). Check your robots.txt if your pages never appear. ## Mistakes to avoid - Testing one prompt once. The sample is too small - Changing the prompts each week - Counting a mention with a wrong fact as a win - Ignoring Google. Google sets the rules for [AI Overviews](/glossary/ai-overviews), see [how to show up in Google AI Overviews](/guides/how-to-show-up-in-google-ai-overviews) Paid tools can run the prompts for you. Check each one's coverage and method before you pay. ## FAQ ### Can I count the visits that ChatGPT sends me? We did not find an OpenAI page that describes a way to do this, so this guide does not rely on one. Use your prompt log to see whether answers name you, and Search Console for Google traffic. ### How is this different from SEO tracking? Rank tracking shows a page's position. A prompt log shows if an answer names you. See [what is AI search visibility](/glossary/ai-search-visibility). ### How many prompts do I need? Start with twenty to fifty, and add more as you learn which questions matter. Keep the list stable so you can compare weeks. --- - [More AI articles](https://marxx.ai/library-guides/category/ai) - [All articles](https://marxx.ai/library-guides)