# Facebook ads in Egypt: VAT, TRN and UIN, Fawry and key dates

> Facebook ads in Egypt: Meta adds VAT unless you add both your TRN and UIN, card, PayPal, Fawry and Meeza payments, Ad Library rules, time zone and Ramadan 2027.
- **Author**: Marxx
- **Published**: 2026-11-02
- **Category**: Middle East
- **URL**: https://marxx.ai/library-markets/meta-ads-in-egypt

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Facebook ads in Egypt run in Meta Ads Manager, and Meta adds VAT to your bill unless you add both your Tax Registration Number (TRN) and your Unique Identification Number (UIN) to the ad account. You can pay by card or PayPal, or by Fawry or Meeza if you chose a local method when you set up the account.

## Facts that differ in Egypt (checked 2026-10-20)

| Fact | Egypt |
|---|---|
| Ad transparency | The [Meta Ad Library](/glossary/meta-ad-library) shows every active ad. Egypt is on Meta's list of countries where ads about elections or politics need authorisation and a disclaimer. For Egypt, only the name on the disclaimer is shown on those ads ([Meta](https://www.facebook.com/business/help/2150157295276323)). |
| Tax on Meta's bill | From 1 November 2024, Meta adds VAT if your "Sold To" address is in Egypt and you have not added both numbers. With both added, Meta adds no VAT, and you must self-assess it under the reverse charge in Article 32 of Law No. 3 of 2022 ([Meta: Egypt VAT](https://www.facebook.com/business/help/231989022766044)). |
| Main languages | Arabic is the official language ([Constitution, Article 2](https://www.constituteproject.org/constitution/Egypt_2019)). |
| Popular platforms | Ad reach in late 2025: Facebook 51.6 million, YouTube 49.3 million, TikTok 48.8 million (adults only), Instagram 21.7 million ([DataReportal](https://datareportal.com/reports/digital-2026-egypt)). Ad reach is the audience each platform's ad tool reports, not active users. |
| Payments Meta accepts | Amex, Mastercard and Visa cards, PayPal, and manual methods: Fawry and Meeza or local credit cards. Manual methods need Egypt as the account country and Egyptian pounds as the currency, and you must choose one when you first set up the ad account ([Meta](https://www.facebook.com/business/help/1622234084485141)). |
| Time zone | UTC+2 in winter and UTC+3 in summer. Summer time began on Friday 24 April 2026 and ends at midnight on Thursday 29 October 2026. The next begins on Friday 30 April 2027 ([IANA tz database 2026e](https://www.iana.org/time-zones)). |

## Key selling dates (checked 2026-10-20)

- **Black Friday:** Friday 27 November 2026 ([plan](/campaigns/black-friday-ad-ideas)).
- **Ramadan:** projected to start on Monday 8 February 2027 in the UAE, subject to moon sighting ([The National](https://www.thenationalnews.com/news/uae/2026/10/06/ramadan-2027-uae-dates-eid-al-fitr-holiday/)). That article covers only the UAE, so wait for Egypt's own announcement before you fix a date. See [Ramadan ideas](/campaigns/ramadan-ad-ideas).
- **Eid al-Fitr:** projected for 9 or 10 March 2027 in the UAE, subject to moon sighting, per the same article.
- **Mother's Day:** Sunday 21 March 2027. Egypt marks it on 21 March every year, and most Middle East countries do the same ([The National](https://www.thenationalnews.com/lifestyle/2026/03/10/mothers-day-dates-uae-uk-us/)). See [Mother's Day ideas](/campaigns/mothers-day-ad-ideas).

## What to run and when

Say you plan EGP 400,000 for the Ramadan window. You put EGP 80,000 into the two weeks before Ramadan starts to test hooks, EGP 240,000 across the month behind the winners, and EGP 80,000 into the days before Eid. Eid is projected to land within two weeks of Mother's Day, so plan the two together.

Facebook still reaches the most people here, at 51.6 million, but TikTok is close at 48.8 million adults. Test both.

Selling across the region? Compare [Saudi Arabia](/markets/meta-ads-in-saudi-arabia), where Meta adds VAT unless you add a tax ID.

To see what rival brands run before you spend, search the Ad Library by hand. We make Marxx, which [tracks competitor ads](/features/competitor-tracking) on Meta and Google in one place.

## Common mistakes

- Adding a TRN without a UIN. Meta asks for both before it stops adding VAT.
- Forgetting that once Meta adds none, you owe the VAT yourself under the reverse charge.
- Choosing a local payment method later. Fawry and Meeza can only be added at setup.
- Fixing a Ramadan or Eid date in creative before it is announced.

## FAQ

### Does Meta charge VAT on ads in Egypt?

Yes, unless you add both your TRN and your UIN to the ad account. Then Meta adds none and you self-assess the VAT.

### Can I pay for Facebook ads with Fawry in Egypt?

Yes, but only if you chose it when you first set up the ad account, with Egypt as the country and Egyptian pounds as the currency. Meta also lists Meeza and local credit cards.

### Which platform reaches the most people in Egypt?

Facebook, at 51.6 million in late 2025, ahead of YouTube at 49.3 million and TikTok at 48.8 million adults. These are ad reach figures, not active users.

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