# Facebook ads in Nepal: VAT, PAN, payments and key dates

> Facebook ads in Nepal: Meta adds VAT unless you send a business declaration and your PAN, no rupee ad currency, card and PayPal payments, Tihar 2026 dates.
- **Author**: Marxx
- **Published**: 2026-11-05
- **Category**: South Asia
- **URL**: https://marxx.ai/library-markets/meta-ads-in-nepal

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Facebook ads in Nepal run in Meta Ads Manager, and Meta adds VAT to your bill unless you buy for business and give Meta a declaration and your Permanent Account Number (PAN). Nepali rupees are not an ad account currency, and Meta lists only cards and PayPal as payment methods.

## Facts that differ in Nepal (checked 2026-10-20)

| Fact | Nepal |
|---|---|
| Ad transparency | The [Meta Ad Library](/glossary/meta-ad-library) shows every active ad ([Meta](https://www.facebook.com/business/help/2405092116183307)). Nepal is on Meta's list of countries where ads about elections or politics need authorisation and a disclaimer ([Meta](https://www.facebook.com/business/help/2150157295276323)). |
| Tax on Meta's bill | Since 1 August 2023, Meta adds VAT if your "Sold To" address is in Nepal and you have not sent a business declaration. For a business purchase, give Meta a declaration and your PAN in ad account settings, and you pay VAT yourself under the reverse charge. Meta's page does not give the rate, so ask your accountant ([Meta: taxes by country](https://www.facebook.com/business/help/133076073434794)). |
| Main languages | Nepali in the Devanagari script is the language of official business, and each province also picks one or more national languages for its official business ([Constitution of Nepal, Article 7](https://www.constituteproject.org/constitution/Nepal_2015)). |
| Popular platforms | Ad reach in late 2025: Facebook 14.8 million, Messenger 11.0 million, Instagram 4.35 million, LinkedIn 2.30 million ([DataReportal](https://datareportal.com/reports/digital-2026-nepal)). Ad reach is the audience each platform's ad tool reports, not active users. |
| Payments and currency | Amex, Mastercard and Visa cards, and PayPal ([Meta](https://www.facebook.com/business/help/2019007645034390)). The Nepali rupee is not on Meta's list of [accepted currencies](https://www.facebook.com/business/help/151451521590943), but US dollars are. |
| Time zone | UTC+5:45 all year, no daylight saving ([IANA tz database 2026e](https://www.iana.org/time-zones)). Government offices close on Saturdays ([Nepal Gazette notice for 2083](https://www.moha.gov.np/page/government-and-public-holidays-in-2083)). |

## Key selling dates (checked 2026-10-20)

The dates below come from the Nepal Gazette notice of public holidays for 2083 ([Ministry of Home Affairs](https://www.moha.gov.np/page/government-and-public-holidays-in-2083)).

- **Dashain:** the holiday runs from Saturday 17 to Friday 23 October 2026.
- **Tihar:** Sunday 8 to Thursday 12 November 2026, from Laxmi Puja to the day after Bhai Tika.
- **Chhath:** Sunday 15 November 2026.
- **Maghi:** Friday 15 January 2027.
- **Maha Shivaratri:** Saturday 6 March 2027.

## What to run and when

Say you plan USD 900 for Tihar. You put USD 200 into the week before Sunday 8 November to test hooks, and USD 700 behind the winners through the holiday. Facebook reaches 14.8 million people here against 4.35 million on Instagram, so build your first tests for Facebook placements. For Dashain, start testing before the holiday week, not during it.

Selling across South Asia? Compare [India](/markets/meta-ads-in-india) and [Bangladesh](/markets/meta-ads-in-bangladesh). For the weeks around a festival, see the [festive sale plan](/guides/how-to-plan-a-festive-sale-campaign).

To see what rival brands run before you spend, search the Ad Library by hand. We make Marxx, which [tracks competitor ads](/features/competitor-tracking) on Meta and Google in one place.

## Common mistakes

- Planning a budget in rupees. The ad account cannot use that currency.
- Leaving off the business declaration and PAN, then wondering why Meta adds VAT.
- Expecting a local wallet or cash method. Meta lists only cards and PayPal for Nepal, and a failed card payment can pause your ads ([how to fix it](/guides/how-to-fix-meta-ads-payment-failed)).
- Running ads about elections or politics without authorisation.

## FAQ

### Does Meta charge VAT on ads in Nepal?

Yes, unless you buy for business and give Meta a declaration and your PAN. Then you pay the VAT yourself under the reverse charge.

### Can I pay for Facebook ads in Nepali rupees?

No. The rupee is not on Meta's list of accepted ad account currencies. Use one that is, such as US dollars.

### Which payment methods does Meta accept in Nepal?

Amex, Mastercard and Visa cards, and PayPal in one of their accepted currencies.

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