# ChatGPT ads add region targeting inside a country and product set filters

> OpenAI's weekly ChatGPT Ads update, reported 12 November 2026, adds location targeting inside a country for product feed campaigns, plus product set filters.
- **Author**: Marxx
- **Published**: 2026-11-13
- **Category**: AI ads
- **URL**: https://marxx.ai/library-news/chatgpt-ads-region-targeting-product-set-filters

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**ChatGPT Ads Manager** now lets product feed campaigns target regions or markets inside a country, and lets you combine several rules on one product field to narrow a product set. It came in OpenAI's weekly advertiser email, reported on **12 November 2026**.

## What we know

[Search Engine Roundtable reported the email](https://www.seroundtable.com/openai-chatgpt-ads-updates-42524.html) on 12 November 2026. It links OpenAI's help pages on bidding and its developer pages on product feeds and product set filters. We have not read those pages ourselves, so treat the details as reported.

| Change | What it does |
|---|---|
| Location targeting for product feed campaigns | Show ads in chosen regions or markets within one country |
| Product set filters | Join several conditions on the same product field to shrink the product list in an ad group |
| Intelligent bidding | New name for Maximize results (Autobid) |

The email says nothing about which countries have access. The cost target changes are already covered in our [Target CPA news](/news/chatgpt-ads-target-cpa-target-cpc-max-bid-retires-january-2027).

## What it means for your ad account

Say you sell sarees from Surat and ship across India. You can now run one ad group for Gujarat and another for Maharashtra with different products. A narrower product set also stops ads for items you cannot ship to a region.

## What to do this week

1. **Open your product feed campaign** in [ChatGPT Ads](/glossary/chatgpt-ads) and look for the location setting.
2. **Split ad groups** by region if your stock or delivery differs.
3. **Build a product set** with two or more conditions, such as price under INR 2,000 and in stock.
4. **Check your feed** for clean category and price fields first.
5. **Compare results** after a week, using the [ChatGPT ads guide](/guides/how-to-advertise-on-chatgpt).

## FAQ

### Is this live in India and the Gulf?

The email does not name countries. Check your own Ads Manager.

### Does this work for non-product campaigns?

The report says location targeting is for product feed campaigns.

### Do I need a new feed?

No. The filters work on fields already in your feed.

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