# ChatGPT ads now show wider on desktop, and multi-image ads are open to all

> From 30 October 2026, ChatGPT ads roll out a wider card on desktop, and multi-image ads are in open beta for every advertiser. What to check.
- **Author**: Marxx
- **Published**: 2026-10-31
- **Category**: AI ads
- **URL**: https://marxx.ai/library-news/chatgpt-ads-wider-card-multi-image-open-beta

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OpenAI started rolling out a wider ad card in ChatGPT on desktop around **30 October 2026**, using your existing ads with no change needed. Multi-image ads, with 4 to 6 square pictures in one ad, are now open to every advertiser in Ads Manager.

## What we know

- **Confirmed by OpenAI:** its [ad creation help page](https://help.openai.com/en/articles/20001212-creating-ads-for-chatgpt-ads) says the multi-image format opened in Ads Manager as an open beta from 26 October 2026 (checked 31 Oct 2026).
- A multi-image ad takes 4 to 6 square images, each 1:1.
- The same page says landing pages must not block OpenAI's ad crawlers, OAI-AdsBot and OAI-SearchBot.
- **Reported:** an OpenAI email to advertisers, shared by [Search Engine Roundtable](https://www.seroundtable.com/chatgpt-ads-update-42427.html) on 30 October, says the wider standard card runs on existing campaigns and creative.
- **Confirmed by OpenAI:** its [availability page](https://help.openai.com/en/articles/20001245-chatgpt-ads-availability) lists self-serve Ads Manager as available in India, the UAE, Saudi Arabia, Qatar and Kuwait (checked 31 Oct 2026).

## What it means for your ad account

| Change | Who it reaches | Your move |
|---|---|---|
| Wider card on desktop | Every live ChatGPT ad | Recheck how your picture crops |
| Multi-image ads | Any advertiser, open beta | Build 4 to 6 square images |
| Ad crawler rule | Your landing pages | Keep OAI-AdsBot allowed |

A wider card can crop your picture differently. Creative enhancements also stay on by default, as our [earlier news page](/news/chatgpt-ads-creative-enhancements-on-by-default) explains.

## What to do this week

1. **Open a desktop chat** where your ad can show and look at the new card.
2. **Pick one product** with 4 clear angles and test a multi-image ad against your single image.
3. **Open yoursite.com/robots.txt** and check OAI-AdsBot is not blocked.
4. **Follow the setup steps** in our [ChatGPT ads guide](/guides/how-to-advertise-on-chatgpt).
5. **Compare cost per sale** with your search budget using our [ChatGPT ads vs Google Ads](/compare/chatgpt-ads-vs-google-ads) page.

## FAQ

### Do I need to change my ads for the wider card?

No. The reported email says it uses your existing campaigns and creative.

### How many images does a multi-image ad need?

Between 4 and 6, each square at a 1:1 ratio, per OpenAI's help page.

### Can I run ChatGPT ads from India or the Gulf?

Yes. OpenAI lists self-serve access as available in India, the UAE, Saudi Arabia, Qatar and Kuwait.

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