# Google Ads adds AI content labels for California, South Korea and Vietnam

> Google Ads now lists California, South Korea and Vietnam for AI content disclosure, next to the EU, India and New York. What to mark in your assets.
- **Author**: Marxx
- **Published**: 2026-11-06
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-ads-ai-content-label-california-south-korea-vietnam

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Google updated its help pages, reported on **5 November 2026**, to add California, South Korea and Vietnam to the places where ads with AI-made or AI-edited assets need a disclosure. India was already on the list. Google gave no start date.

## What we know

[Search Engine Roundtable](https://www.seroundtable.com/google-ads-expands-ai-content-label-disclosure-42461.html) reported the change, which sits in Google's [AI content label help page](https://support.google.com/google-ads/answer/17140115). Google says rules in these places require disclosures or labels, and that in some places the label shows on the ad itself.

| Region | Status |
|---|---|
| European Union | Already listed |
| India | Already listed |
| New York | Already listed |
| California, South Korea, Vietnam | Added this week |

## What it means for your ad account

If you target India, you were already covered. Ads aimed at the new places can show a visible label when you mark an asset as AI created or edited. Google's pages do not say what happens to assets you leave unmarked, so do not guess.

## What to do this week

1. **List your AI assets:** images, video and voices made or edited with AI.
2. **Open the AI content label settings** in Google Ads and mark them.
3. **Check Merchant Center** product images, since Google updated that spec too.
4. **Do the same on Meta** with our [AI label guide](/guides/how-to-label-ai-generated-ads-on-meta).
5. **Keep a record** of how each ad was made, using [how to make ads with AI](/guides/how-to-make-ads-with-ai) as a starting point.

## FAQ

### Does a label hurt performance?

Google has published no figures, so nobody can say yet.

### Do I mark every AI-touched asset?

Google says to mark assets that are AI created or edited. Read the help page for its exact wording.

### Does this affect Meta ads?

No. This is a Google Ads change. Meta has its own labels.

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