# Google Ads asset scheduling now offers weekday and weekend ranges

> Some Google Ads accounts now see All days, Mondays to Fridays and Saturdays to Sundays in asset scheduling, reported 8 November 2026. How to use it for sale week.
- **Author**: Marxx
- **Published**: 2026-11-09
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-ads-asset-scheduling-day-ranges

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**Google Ads** asset scheduling now offers three ready day ranges in some accounts: **All days**, **Mondays - Fridays** and **Saturdays - Sundays**, as reported on **8 November 2026**. A weekend-only sitelink now takes one schedule line instead of two. Google has not announced it, so not every account may have it yet.

## What we know

[PPC Land reported the change](https://ppc.land/google-ads-asset-scheduling-gains-3-day-ranges-ahead-of-black-friday/) on 8 November 2026. An advertiser first described it on LinkedIn on 30 October 2026.

- **Where:** an asset's Advanced options, then Asset scheduling.
- **New:** three grouped day choices. You can still add several schedules to one asset.
- **Not new:** picking a single day and time was already possible, per [Google's sitelink help page](https://support.google.com/google-ads/answer/2375416).
- **Not confirmed:** which countries, accounts or campaign types have it. One commenter thinks it is a staged rollout.

## What it means for your ad account

Weekday and weekend offers are now quick to set. Say you sell office lunches in Dubai on weekdays and family platters on Saturdays and Sundays. You can run a "Bulk order for the team" sitelink on Mondays - Fridays and a "Family platter" sitelink on Saturdays - Sundays.

| Schedule | Old way | New way |
|---|---|---|
| Weekdays only | 5 lines, one per day | 1 line |
| Weekend only | 2 lines | 1 line |
| Every day, set hours | 7 lines | 1 line |

A schedule only decides when the asset may show. It does not change bids or budget. If your campaign is off on weekends, a weekend sitelink never shows.

## What to do this week

1. **Open one sitelink** and check if the three day ranges appear in Asset scheduling.
2. **Match the campaign's ad schedule,** so scheduled assets have ads to sit under.
3. **Split offers by day** for sale week. Our [Black Friday ad ideas](/campaigns/black-friday-ad-ideas) and [Cyber Monday ad ideas](/campaigns/cyber-monday-ad-ideas) help.
4. **Set the account time zone right** before you schedule, since schedules follow it.
5. **Pair it with sale tools** such as [Promotion mode](/news/google-ads-promotion-mode-beta) if your account has it.

## FAQ

### Which assets can I schedule?

Google's help pages describe scheduling for sitelinks, callouts and other assets with start and end dates and set days.

### Why can't I see the day ranges?

Google has not announced them, and reports suggest a gradual rollout. You can still pick each day by hand.

### Does a schedule change my bids?

No. It only controls when the asset can show.

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