# Google Ads adds a Data Strength uplift number: how many extra conversions your first-party data brings

> Google documented a Data Strength uplift metric, reported on 12 November 2026. It shows extra conversions from enhanced conversions and Tag Gateway.
- **Author**: Marxx
- **Published**: 2026-11-14
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-ads-data-strength-uplift-metric

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Google Ads now documents a **Data Strength uplift** number, reported on **12 November 2026**. It shows what share of your last 14 days of reported conversions came from first-party data features such as enhanced conversions. It is a count of extra conversions Google can see, not extra sales.

## What we know

[Search Engine Roundtable reported](https://www.seroundtable.com/google-ads-data-strength-uplift-metric-42516.html) a new [Google help page](https://support.google.com/google-ads/answer/18931164). It describes the metric as follows.

- **Where:** Goals, then Summary. You see "+X% additional conversions reported within the past 14 days", from +1% to over 50%. It refreshes daily. A hover card on the Active tracking status links to best practices.
- **What counts:** enhanced conversions, Google Tag Gateway and Data Manager connections.
- **How it is worked out:** a rolling 14-day window, compared with a basic website tag for web sales or click-ID-only uploads for offline sales. Overlap between features is removed.
- **What it does not do:** Google says it does not change billing or Smart Bidding.

Say Google counted 1,000 conversions in 14 days and shows +20%. About 167 of them (1,000 divided by 1.2, then subtracted) were found only because of your first-party data. The other 833 a basic tag would have caught anyway.

## What it means for your ad account

A high number means your setup recovers sales a basic tag misses. A low number may mean the features are off. It is Google's own estimate, so check it against your store orders.

## What to do this week

1. **Open Goals, then Summary** and write down your number today.
2. **Compare with store orders** for the same 14 days.
3. **If the number is low,** turn on enhanced conversions. See [how to set up conversion tracking](/guides/how-to-set-up-google-ads-conversion-tracking).
4. **Add hashed data to offline uploads** with offline conversion import.
5. **Check again in 14 days.** Your [attribution window](/glossary/attribution-window) and [Consent Mode](/glossary/consent-mode-v2) setup can move the number.

## FAQ

### Does a higher number mean better ads?

No. It measures how well your tracking sees sales, not how well your ads sell.

### Will it change my bids?

Google says it does not change Smart Bidding or billing.

### Is it the same as extra revenue?

No. It counts extra reported conversions, which can include sales you already had.

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