# Google Ads Editor 2.14 turns AI Max on by default for new Search campaigns

> Google Ads Editor 2.14, reported 12 November 2026, starts new Search campaigns with AI Max, text assets and Final URL expansion on. What to check before you post.
- **Author**: Marxx
- **Published**: 2026-11-13
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-ads-editor-2-14-ai-max-default-new-search-campaigns

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**Google Ads Editor 2.14**, reported on **12 November 2026**, starts every new Search campaign with AI Max, automated text assets and Final URL expansion switched on. If you build campaigns in Editor and post in bulk, you now have to switch them off yourself.

## What we know

The release notes for Editor 2.14 say this in one line. [Search Engine Roundtable reported](https://www.seroundtable.com/google-ads-editor-version-2-14-42515.html) the release on 12 November 2026, and [PPC Land read the notes in full](https://ppc.land/google-ads-editor-2-14-turns-on-ai-max-by-default-for-new-search-campaigns/). The notes carry no date.

| Item | Status |
|---|---|
| AI Max, text assets and Final URL expansion on for new Search campaigns | In the release notes |
| Account-level acquisition and retention settings | In the release notes |
| Local inventory ads setting removed from Shopping, always on | In the release notes |
| Same default in the Google Ads web screen or the API | Not stated |
| Effect on campaigns you already run | Not stated |

Editor has had an AI Max switch since 2025. Only the starting position changed.

## What it means for your ad account

A new Search campaign made in Editor can now send traffic to pages you never chose. Final URL expansion lets Google pick another page on your site. Text assets let Google write headlines. Say you post 40 new Search campaigns on Monday. Without a check, all 40 can run with both on.

## What to do this week

1. **Update Editor** and open one new Search campaign to see the starting settings.
2. **Turn off** Final URL expansion and text customization where you want full control.
3. **Add URL exclusions** for pages you never want shown, such as careers or old offers.
4. **Check bulk templates** you reuse for [AI Max for Search](/glossary/ai-max-for-search) settings.
5. **Look at the search terms report** a week after each new campaign starts.
6. **Read the [Final URL expansion news](/news/google-pmax-page-feeds-final-url-expansion-clarified)** for the Performance Max side.

## FAQ

### Does this change campaigns I already run?

The release notes say nothing about that. They only describe new Search campaigns.

### Can I still turn AI Max off?

Yes. The setting is still a switch in Editor. Only its starting position changed.

### Does this apply to the Google Ads website too?

Not stated. Check a new campaign in the web screen before you assume either way.

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