# Google Ads now show in AI Mode in India, Pakistan and 8 more markets

> Google said on 28 October 2026 that ads in AI Mode now run in India, Pakistan, Singapore and 7 more markets. Your Search, Shopping and PMax campaigns are already in.
- **Author**: Marxx
- **Published**: 2026-10-29
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-ads-in-ai-mode-india-pakistan

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Google said on **28 October 2026** that it now shows ads in AI Mode, its chat-style search, in India, Pakistan and eight more markets. Your existing Search, Shopping and Performance Max campaigns can already appear there, and you cannot switch it off on its own.

## What we know

Google confirmed the rollout on its [Ads and Commerce blog](https://blog.google/products/ads-commerce/ads-in-ai-mode-global/) on 28 October 2026. Its [help page](https://support.google.com/google-ads/answer/18826097) gives the rules.

| Market | Ads can show in |
|---|---|
| India, Australia, Canada, Kenya, Malaysia, New Zealand, Nigeria, Philippines, Singapore | AI Mode and AI Overviews |
| Pakistan | AI Mode and AI Overviews, text ads only |
| Indonesia | AI Overviews only |
| Brazil, Mexico, United Kingdom | Planned for later in Q4 2026 |

- Ads run in English only and carry a "Sponsored" label.
- Broad match, AI Max, Shopping and Performance Max can match longer, exploratory questions. Exact and phrase match only match clear buying searches.
- Google also launched ads in follow-up questions, but in the US only.

## What it means for your ad account

- AI Mode clicks land in your normal reports. Google does not split them out, so you cannot see AI Mode cost on its own.
- Google says AI Mode questions run about three times longer than normal searches. Broad match campaigns will meet many new long questions.
- Gulf markets are not on the list yet. If you sell in the UAE or Saudi Arabia only, nothing changes for now.

## What to do this week

1. **Open your search terms report** and look for long, question-style searches that started on 28 October.
2. **Add negative keywords** for questions you do not want to pay for.
3. **Check which keywords use exact or phrase match.** They will reach fewer AI Mode questions than broad match.
4. **Compare cost per sale week on week.** A change in your English-language campaigns in India may come from AI Mode traffic.
5. **Read how [ChatGPT ads compare with Google Ads](/compare/chatgpt-ads-vs-google-ads)** if you are weighing AI search budgets.

If you run both platforms, our [Meta ads vs Google ads](/compare/meta-ads-vs-google-ads) page and the [Google Ads localization tool](/news/google-ads-campaign-localization-tool) news help you plan the next test.

## FAQ

### Can I opt out of ads in AI Mode?

No. Google says you cannot target or exclude AI Mode separately from Search. Negative keywords and brand exclusions are the only controls.

### Do Hindi ads show in AI Mode?

Not yet. Google's help page says ads in AI Mode serve in English only.

### Do I need a new campaign?

No. Existing Search, Shopping and Performance Max campaigns are eligible automatically, with no separate budget.

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