# Google tests a "Site visits" count under sponsored Search results

> Google was spotted on 7 November 2026 testing a "Site visits" line in Search ads, like "1M+ visits in past month". What it shows and what to check.
- **Author**: Marxx
- **Published**: 2026-11-08
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-ads-site-visits-line-sponsored-results-test

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**Google** is testing a **"Site visits"** line under some sponsored Search results, reported on **7 November 2026**. It shows a rough count of visits to the advertiser's site in the past month, such as "1M+ visits in past month". Google has not announced it, so this is a test sighting, not a launch.

## What we know

[PPC News Feed reported the test](https://ppcnewsfeed.com/ppc-news/2026-11/google-tests-new-site-visits-design-sponsored-results/), credited to Sachin Patel and a Search Engine Watch report. We found no Google help page about it.

- **Where:** in the ad, under the description and above the sitelinks.
- **Look:** a small icon, a bold "Site visits:" label and a rounded count.
- **Example:** "1M+ visits in past month".
- **Confirmed by Google:** no.
- **Countries:** not stated.

## What it means for your ad account

A big visit count works like a review star. It tells a searcher that many people already use the site. Large brands with heavy traffic may gain more clicks at the same [Ad Rank](/glossary/ad-rank). A small D2C brand next to a marketplace may look weaker, even with a better offer. You cannot set or edit the line. Google picks when to show it, as it does with other automated parts of an ad.

## What to do this week

1. **Search your own top keywords** on mobile and desktop and screenshot any ad with a visits line.
2. **Watch your [click-through rate](/glossary/ctr)** on brand and generic terms. Mark a sudden change with the date.
3. **Strengthen what you can control:** a clear offer, price or delivery promise in the headline.
4. **Check rival ads** for the line using our [competitor ad audit guide](/guides/how-to-run-a-competitor-ad-audit).

## FAQ

### Can I turn the Site visits line on or off?

No setting for it has been reported. It is a Google test, so Google decides which ads show it.

### Where does the visit number come from?

The report does not say. Google has not explained how it counts visits.

### Is this the same as seller ratings?

No. Seller ratings show stars from reviews. This line shows a count of site visits.

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