# Google Ads Target frequency campaigns can now mix non-skippable ads with Shorts and In-feed

> Reported 11 November 2026: Target frequency campaigns mix non-skippable in-stream ads with Shorts and In-feed, with one 2 to 7 a week range. What to change.
- **Author**: Marxx
- **Published**: 2026-11-13
- **Category**: YouTube
- **URL**: https://marxx.ai/library-news/google-ads-target-frequency-non-skippable-shorts-in-feed

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Google Ads **Target frequency** campaigns can now mix non-skippable in-stream ads with Shorts and In-feed ads in one campaign, as reported on **11 November 2026**. Before, picking non-skippable ads switched Shorts and In-feed off. This is a reported change, not yet confirmed by Google's own announcement.

## What we know

[PPC News Feed reported the change](https://ppcnewsfeed.com/ppc-news/2026-11/target-frequency-campaigns-mix-non-skippable-ads-shorts/) on 11 November 2026, after it was spotted by an advertiser. It points to Google's [Target frequency help page](https://support.google.com/google-ads/answer/12400225). We could not check that page, so the numbers below are reported.

| Item | Before | Now (reported) |
|---|---|---|
| Format mix | Non-skippable excluded Shorts and In-feed | All formats can be mixed |
| Non-skippable length | Up to 15 seconds | Up to 20 seconds |
| Frequency range | Separate ranges by format | 2 to 7 a week, or 4 to 12 a month |

The report does not say which countries get it.

## What it means for your ad account

You can reach one person on YouTube in-stream, Shorts and In-feed with one frequency limit. Say you set 4 views a week. Before, a Shorts view and a non-skippable view needed two campaigns, so one person could see 8. One campaign now counts both.

## What to do this week

1. **Open a Target frequency campaign** and check its format list and any [cost per click](/glossary/cpc) targets.
2. **Add Shorts and In-feed** next to non-skippable ads if you run them separately.
3. **Pick one range**, such as 3 a week, and note the start date.
4. **Cut any 20-second ad** that wastes the first five seconds. Check [frequency](/glossary/frequency) after two weeks.
5. **Pause overlapping campaigns** that reach the same people. See also the [Demand Gen change](/news/google-demand-gen-display-ad-group-level-december-1).

## FAQ

### Is this confirmed by Google?

Not yet in our reading. It comes from a news site that links Google's help page.

### Do I need new creative?

Only if you want to use the new 20-second length.

### Does this apply in India?

The report names no country. Check your own account.

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