# Google app install ads show a "View app screenshots" link in a test

> A "View app screenshots" link was spotted on a Google app install ad for a New Delhi search, reported 10 November 2026. What it means for app advertisers.
- **Author**: Marxx
- **Published**: 2026-11-11
- **Category**: Google Ads
- **URL**: https://marxx.ai/library-news/google-app-ads-view-app-screenshots-test

---

Google is testing a "View app screenshots" link on app install ads in mobile search results. PPC News Feed reported it on **10 November 2026**, from an ad seen on a search for flights from New Delhi. Google has not confirmed the format itself.

## What we know

- **Spotted:** Arpan Banerjee shared a Trip.com app install ad with the link, reported by [PPC News Feed](https://ppcnewsfeed.com/ppc-news/2026-11/google-tests-view-app-screenshots-in-mobile-search-ads/) (checked 11 Nov 2026).
- **What it does:** the link lets a searcher see the app's screenshots before installing.
- **Confirmed in general:** Google says App campaigns can pull content from your app store listing automatically.
- **Not confirmed:** where this link takes its images from, and how wide the test is.

| Question | Answer today |
|---|---|
| Where seen | Google mobile search, India |
| Ad type | App install ad |
| Official | Not for this link |
| Image source | Likely your store listing, not confirmed |

## What it means for your ad account

If the link spreads, your Play Store and App Store screenshots become part of your search ad. Weak or old screenshots could cost you installs from people who were ready to tap.

## What to do this week

1. **Open your store listing** and check the first three screenshots read clearly on a phone.
2. **Update any screenshot** that shows an old price, old design or old offer.
3. **Search your own app keywords** on a phone in India to see if your ad shows the link.
4. **Look at rivals' app ads** in the [Google Ads Transparency Center](/guides/how-to-use-google-ads-transparency-center).
5. **Note your install rate** this week so you can spot a change.

## FAQ

### Can I upload separate screenshots for this link?

Google has not said. For now, assume it uses what your store listing shows.

### Is this live for all app advertisers in India?

Unknown. It was seen on one ad, so treat it as a test.

### Where can I see competitors' app ads?

Their Google ads show in the Transparency Center. See [how to see competitor ads on Google](/guides/how-to-see-competitor-ads-on-google).

---
- [More Google Ads articles](https://marxx.ai/library-news/category/google-ads)
- [All articles](https://marxx.ai/library-news)