# Google Demand Gen moves the Display switch to the ad group from 1 December 2026

> From the week of 1 December 2026 you turn Display on or off in each Demand Gen ad group, not the campaign. Google says serving does not change.
- **Author**: Marxx
- **Published**: 2026-11-11
- **Category**: Google Ads
- **URL**: https://marxx.ai/library-news/google-demand-gen-display-ad-group-level-december-1

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From the week of **1 December 2026**, Google removes the campaign-level switch for Display in Demand Gen campaigns. You turn Display on or off in each ad group instead. Google says no existing campaign will change where it serves.

## What we know

Google announced it on the [Google Ads Developer Blog](https://ads-developers.googleblog.com/2026/11/display-targeting-changes-in-demand-gen.html) on 9 November 2026 (checked 11 Nov 2026).

- **One switch, not two:** the campaign setting for Display is always on. The ad group's channel controls decide.
- **New ad groups:** Display stays off unless you pick it, so the default does not change.
- **Existing campaigns:** Google updates them for you. Ad groups set to "all channels" move to Google's own channels only (YouTube, Discover, Gmail).
- **One catch:** an ad group that targeted only Display, inside a campaign with Display off, gets paused.
- **API users:** turning Display off at campaign level will return an error.

| Your setup today | After the change |
|---|---|
| Display off in campaign and ad group | No change |
| Ad group on "all channels", campaign Display off | Ad group set to Google's own channels |
| Ad group picks Display plus others, campaign off | Display set off in the ad group |
| Ad group picks Display only, campaign off | Ad group paused |

## What it means for your ad account

Your ads will not start showing on Display sites by surprise. But a paused ad group can look like a drop in reach, and scripts or tools that build campaigns may break.

## What to do this week

1. **List ad groups that target only Display** in campaigns with Display off. They will pause.
2. **Decide channels per ad group:** YouTube in-stream, in-feed, Shorts, Discover, Gmail, Display.
3. **Tell your developer or tool vendor** if campaigns are built through the API.
4. **Check Shorts creative** against our [YouTube Shorts ad specs](/guides/youtube-shorts-ad-specs).
5. **Re-check after 1 December** that every ad group is still serving.

## FAQ

### Will my Demand Gen ads start showing on Display sites?

No. Google says new ad groups keep Display off by default, and existing campaigns keep serving where they do now.

### Why would an ad group pause?

If it targeted only Display while the campaign had Display off, it was not serving anyway. Google pauses it because an ad group needs at least one channel.

### Does this apply in India?

The post names no country, so it applies to Demand Gen campaigns everywhere. Recent Demand Gen changes are in our [mixed media ads news](/news/google-demand-gen-mixed-media-ads-video-controls-removed).

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