# Google Demand Gen now shows your sale tags on YouTube Shorts and in-stream ads

> From 3 November 2026, Google's help page says Demand Gen product feed ads can show promotion assets on YouTube Shorts and in-stream ads. What to set up.
- **Author**: Marxx
- **Published**: 2026-11-04
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-demand-gen-promotion-assets-youtube-shorts

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From **3 November 2026**, Google's help page says Demand Gen ads with a product feed can show your promotion, such as "20% off", on YouTube Shorts and in-stream ads. If you sell from a Google Merchant Center feed, add a promotion asset before your next sale and your YouTube ads carry the offer without new videos.

## What we know

- **Confirmed by Google:** the [About Demand Gen campaigns](https://support.google.com/google-ads/answer/13695777) help page now has two FAQs on promotion assets. It names YouTube Shorts and YouTube in-stream as the eligible formats (checked 4 Nov 2026).
- It works only for Demand Gen campaigns that use a product feed from Google Merchant Center.
- A [promotion asset](https://support.google.com/google-ads/answer/7367521) holds a percentage or money discount, an optional occasion label and start and end dates.
- **Reported:** Hana Kobzová spotted the new FAQs for [PPC News Feed](https://ppcnewsfeed.com/ppc-news/2026-11/demand-gen-shows-promotion-assets-on-youtube-shorts-and-in-stream/) on 3 November.
- **Not stated:** Google gives no country list or rollout date.

| Occasion in Google Ads | Preset window |
|---|---|
| Diwali | 1 Sep to 1 Dec |
| Black Friday | 15 Oct to 15 Dec |
| Christmas | 1 Nov to 15 Jan |
| Ramadan, Eid | No preset, you set the dates |

## What it means for your ad account

Shoppers on YouTube now see the offer on the ad itself. That helps wedding season sales in India and Black Friday and White Friday sales in the Gulf. You no longer need a separate video just to say "sale". Google Ads has no White Friday occasion, so Gulf sellers pick Black Friday or leave the label empty.

## What to do this week

1. **Check your Demand Gen campaign uses a Merchant Center feed.**
2. **Add a promotion asset** with the discount and end date.
3. **Pick an occasion label** only if it matches your market.
4. **Set the end date** so the tag stops when the sale does.
5. **Write the offer the same way** as on your site. Our [festive offer templates](/templates/festive-sale-offer-copy-templates) help.

## FAQ

### Do I need new videos for this?

No. The tag comes from the promotion asset, so your existing videos can carry it.

### Does it work without a product feed?

No. Google says it only works for Demand Gen campaigns with a Merchant Center product feed.

### Where can I plan the rest of the sale?

Our [festive sale campaign guide](/guides/how-to-plan-a-festive-sale-campaign) and [Black Friday ad ideas](/campaigns/black-friday-ad-ideas) cover dates, offers and ads.

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