# Google Merchant Center, Merchant API and Feeds were down for 8.5 hours on 6 November

> Google's status page logged an incident on Merchant Center, Merchant API and Feeds on 6 November 2026, 10:00 to 18:30 IST. What to check in your Shopping ads.
- **Author**: Marxx
- **Published**: 2026-11-08
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-merchant-center-outage-november-6

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**Google Merchant Center**, the Merchant API and Feeds had an incident on **6 November 2026**, from 10:00 to 18:30 IST, says Google's own status page. If you run Shopping or Performance Max ads, check that your product feed updated that day and that no products were disapproved.

## What we know

Google's [Merchant Center status page](https://merchants.google.com/status/incidents/t9PYzTMMb6MzqB3zAuES) confirms the incident. [Search Engine Roundtable reported it](https://www.seroundtable.com/google-confirms-issues-with-merchant-center-42473.html) the same day, after a seller in the Merchant Center forum said their account kept loading.

| Detail | What Google's page shows |
|---|---|
| Products hit | Merchant API, Merchant Center, Feeds |
| Start | 04:30 UTC (10:00 IST, 08:30 Gulf time) |
| End | 13:00 UTC (18:30 IST, 17:00 Gulf time) |
| Cause | Not given |
| Updates posted | One, saying Google was investigating |

The page lists an end time but no note on what broke. So it is confirmed that there was an issue, not what it did to your ads.

## What it means for your ad account

Shopping ads and Performance Max read your products from Merchant Center. A scheduled feed fetch or an API price update during those hours may have failed or run late. That can leave an old price or stock level live, which can then trigger a disapproval. A sudden dip like this is what [anomaly detection](/glossary/anomaly-detection) is built to flag. Spend may also look odd for 6 November in your [weekly report](/guides/how-to-build-a-weekly-ad-report).

## What to do this week

1. **Open Products, then Diagnostics** in Merchant Center and look for new issues dated 6 or 7 November.
2. **Check the feed's last fetch** under Data sources. Fetch it again by hand if it failed.
3. **Compare prices** on five best sellers between your site and Merchant Center.
4. **Note the outage** next to 6 November in your report, so nobody chases a fake dip.
5. **Set an alert** for sudden spend or click drops with our [Google Ads alerts guide](/guides/how-to-set-up-google-ads-alerts-in-slack).

## FAQ

### Did my Shopping ads stop showing?

Google has not said. The incident hit the tools that manage products, so look at your own hourly impressions for 6 November.

### Do I need to resubmit my feed?

Only if its last fetch failed or diagnostics show new errors. A feed that updated after 18:30 IST is fine.

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