# Google Merchant Center now bans dates in Promotions titles

> Google's Merchant Center rules now say no dates in Promotions titles, in any format, reported 9 November 2026. What to fix before offers get disapproved.
- **Author**: Marxx
- **Published**: 2026-11-10
- **Category**: Google
- **URL**: https://marxx.ai/library-news/google-merchant-center-promotion-titles-no-dates

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Google Merchant Center's Promotions rules now say "Don't include dates in any format" in a promotion title, reported on **9 November 2026**. Short month names such as "Jan" are allowed. Move the dates into the date fields before your offers get flagged.

## What we know

- **Confirmed by Google:** the [editorial requirements page](https://support.google.com/merchants/answer/2877578) says redemption codes and dates go in their own fields, not in the title (checked 10 Nov 2026).
- **Reported:** [PPC News Feed](https://ppcnewsfeed.com/ppc-news/2026-11/no-more-dates-titles-merchant-center-promotions/) says Hana Kobzová spotted the update on 9 November. It also says Google may edit titles and that the 60-character cap is gone.
- **Does not match:** the Google page we read on 10 November still says titles over 60 characters are not allowed. Keep titles under 60 until Google settles it.
- **Not stated:** the date the rule started.

| Title | Allowed? |
|---|---|
| 20% off shoes, ends 15/11/2026 | No |
| 20% off shoes | Yes |
| 20% off shoes, Nov offer | Yes (short month name) |

## What it means for your ad account

Many India and Gulf stores run Diwali, Singles' Day and Black Friday offers with the end date in the title. Those titles may now be disapproved or rewritten by Google. A lost promotion tag on your Shopping ads takes away a reason to click. Google's [Promotion mode](/news/google-ads-promotion-mode-beta) and [Demand Gen sale tags](/news/google-demand-gen-promotion-assets-youtube-shorts) also run on your offers.

## What to do this week

1. **List every live promotion** in Merchant Center.
2. **Delete dates from titles,** including formats like 15/11.
3. **Put the dates** into the start and end date fields.
4. **Keep each title under 60 characters.**
5. **Check Diagnostics** after a day for new warnings. Our note on the [6 November outage](/news/google-merchant-center-outage-november-6) shows how to tell a Google fault from your own.

## FAQ

### Can I write "Nov" in the title?

Yes. The help page allows a short month name.

### Is the 60-character limit gone?

Reported gone, but Google's help page still shows it on 10 November. Stay under 60.

### Will Google rewrite my title?

PPC News Feed says it may, to improve clarity. Google's page we read does not say so.

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