# Meta Ads Manager now breaks down results by each image, video and text line

> Meta Ads Manager added a breakdown that shows how each image, video and text variation in an ad performs on its own. Where to find it and what it leaves out.
- **Author**: Marxx
- **Published**: 2026-10-28
- **Category**: Meta
- **URL**: https://marxx.ai/library-news/meta-ads-manager-creative-element-breakdown

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Meta Ads Manager now shows how each image, video and text variation inside one ad performs on its own, through the Breakdown menu. Reports first appeared on 27 October 2026, so you can use it from 28 October 2026 where it has reached your account.

## What we know

Meta explains the report on its help page, [View creative performance for individual media assets](https://www.facebook.com/business/help/1822387965412520). [Social Media Today](https://www.socialmediatoday.com/news/meta-adds-individual-performance-data-for-ad-creative/872981/) and [Social Samosa](https://www.socialsamosa.com/news-2/meta-ads-manager-breakdown-tool-track-individual-creative-performance-12760366) reported it on 27 and 28 October.

| You want to see | Where in Breakdown |
|---|---|
| Each image or video | Creative, then Media |
| Each text variation | Dynamic creative element, then the text option |
| Media you removed from an ad | Ad delivery |

- **Left out:** ads shown through "Show as collection" or "Show as carousel".
- **Left out:** custom call-to-action elements such as "Donate" and "Subscribe", per Social Media Today.
- **Not stated:** whether every account has it yet. Meta has not given a rollout date.

## What it means for your ad account

Until now, an ad with five images gave you one set of numbers. Now you can see which image or headline Meta favoured and which it barely showed. That makes [ad fatigue](/glossary/ad-fatigue) easier to spot early, one asset at a time, and tells you what to brief next.

## What to do this week

1. **Open one live ad** with several images or text lines and try the Media breakdown.
2. **Note which assets got almost no delivery.** Meta has already picked against them.
3. **Replace the weakest asset** with a new [hook](/guides/how-to-write-ad-hooks), not a small edit of the winner.
4. **Log the results** in your [creative testing tracker](/templates/creative-testing-tracker-template) each week.

## FAQ

### Does this work for carousel ads?

No. Meta says the media report leaves out formats shown as a collection or a carousel.

### Is this the same as dynamic creative breakdowns?

Partly. Text variations use the Dynamic creative element breakdown. The new Media option adds a view of single images and videos.

### Can I see it for ads that already ran?

Meta has not said. Try the breakdown on a past date range in your account to check.

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