# WhatsApp will stop sending marketing messages through the Cloud API on 13 October 2027

> Meta says WhatsApp marketing messages must move to the Marketing Messages API. New accounts lose Cloud API marketing on 13 April 2027, everyone on 13 October 2027.
- **Author**: Marxx
- **Published**: 2026-10-22
- **Category**: Meta
- **URL**: https://marxx.ai/library-news/whatsapp-marketing-messages-leave-cloud-api-october-2027

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Meta will stop carrying WhatsApp marketing messages on the Cloud API on **13 October 2027**. Offers, sale alerts and other promotional templates must go through the Marketing Messages API instead. New WhatsApp accounts created from **13 April 2027** cannot send marketing messages through the Cloud API at all.

## What we know

Meta confirms this on its [Marketing Messages API overview](https://developers.facebook.com/documentation/business-messaging/whatsapp/marketing-messages/overview) and in a developer blog post on 21 October 2026, reported by [PPC Land](https://ppc.land/whatsapp-cloud-api-loses-marketing-messages-on-october-13-2027/).

| Message type | Where it goes after 13 October 2027 |
|---|---|
| Marketing (offers, sales, reminders to buy) | Marketing Messages API only |
| Utility (order and delivery updates) | Cloud API, as now |
| Authentication (login codes) | Cloud API, as now |
| Service (replies to customers) | Cloud API, as now |

- Meta says billing works the same way as on the Cloud API, and you can reuse your phone numbers and templates.
- Meta says most integrations move in about two weeks.
- Meta claims better delivery and reporting on the new API. It has not published figures, so treat that as Meta's claim.

## What it means for your ad account

- If you run [Click to WhatsApp ads](/compare/click-to-whatsapp-vs-lead-ads) and follow up with broadcasts, those broadcasts are marketing messages. They break after the deadline if your setup does not move.
- Templates Meta reclassifies from utility to marketing must move too.
- India and the Gulf lean hard on WhatsApp for sales, so most brands there are affected.

## What to do this week

1. **Ask your WhatsApp provider** whether they already send through the Marketing Messages API, and by when they will.
2. **List your templates** by category, so you know which count as marketing.
3. **Book the move well before 13 April 2027** if you plan to add new numbers or accounts.
4. **Plan around sales.** Avoid switching in the weeks before [Black Friday](/campaigns/black-friday-ad-ideas) or your [wedding season](/campaigns/wedding-season-ad-ideas) pushes.

## FAQ

### Do order updates and login codes need to move?

No. Meta says utility, authentication and service messages stay on the Cloud API.

### Will WhatsApp marketing messages cost more?

Meta says the billing model is the same as the Cloud API. It has not announced new prices with this change.

### What happens if I do nothing?

After 13 October 2027, marketing messages sent through the Cloud API return an error and do not reach customers.

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