# YouTube advertisers spot a "Next" button where "Skip" used to be

> A YouTube ad with a Next button in place of Skip was reported on 9 November 2026. What is confirmed, what is not, and what to check in your video ads.
- **Author**: Marxx
- **Published**: 2026-11-10
- **Category**: YouTube
- **URL**: https://marxx.ai/library-news/youtube-skip-button-becomes-next-spotted

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An advertiser reported on **9 November 2026** that a YouTube video ad showed a "Next" button where the "Skip" button used to be. YouTube has not said what the button does, where it shows or when it spreads. Treat it as a test until YouTube says more.

## What we know

- **Reported:** [PPC News Feed](https://ppcnewsfeed.com/ppc-news/2026-11/youtube-s-skip-ads-button-becomes-next-ads/) wrote it up on 9 November, crediting Anthony Higman for sharing it on LinkedIn (checked 10 Nov 2026).
- **Not confirmed:** we found no YouTube statement, help page or ad blog post about it.
- **Not stated:** the format (skippable in-stream, Shorts or other), the countries and the start date.
- **Opinion, not fact:** PPC News Feed says this "marks the end of skipping ads". Nothing we read shows viewers can no longer leave an ad.

| Question | Answer today |
|---|---|
| Is it official? | No |
| Which formats? | Not stated |
| Which countries? | Not stated |
| Does the viewer still leave the ad? | Not stated |

## What it means for your ad account

If viewers press "Next" in the same way, your view and skip numbers may shift with no change to your video. Your first five seconds still decide who stays.

## What to do this week

1. **Note today's numbers** for view rate and average watch time on your YouTube campaigns.
2. **Watch for a sudden jump** in either number over the next two weeks.
3. **Keep the hook in the first five seconds,** as in our [YouTube Shorts ad specs](/guides/youtube-shorts-ad-specs).
4. **Check your own ads** on a phone to see which button you get.
5. **Wait for a YouTube statement** before you change your formats or bids.

## FAQ

### Has YouTube removed skippable ads?

Not that we can confirm. One advertiser reported a different button label, and YouTube has said nothing.

### Does this affect YouTube ads in India?

Unknown. The report names no country. Our [YouTube Shorts export settings](/guides/export-settings-for-youtube-shorts) apply anywhere.

### Do Shorts ads change too?

Not stated. See the [Shorts safe zone](/guides/youtube-shorts-safe-zone) for where buttons sit.

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