--- title: "Resources" description: "Free resources for ad teams: glossary, guides, tool lists, comparisons, templates and campaign ideas." canonical_url: "https://marxx.ai/resources" --- # Resources Plain-words guides, a glossary, tool shortlists and templates for teams running paid social. ## Sections - [Glossary](https://marxx.ai/glossary): Every metric, setting and piece of jargon a performance marketer meets, with the formula and one worked example each. (23 pages) - [Guides](https://marxx.ai/guides): Short how-to guides for competitor research, creative testing, ad libraries and running Meta and Google ads. (15 pages) - [Best of](https://marxx.ai/best): Shortlists for ad spy tools, creative analytics, AI ad makers and agencies, with prices read off each vendor's own site. (2 pages) - [Alternatives](https://marxx.ai/alternatives): For each popular ad tool: what it does well, why teams leave, and the options worth a trial. (4 pages) - [Compare](https://marxx.ai/compare): Head-to-head comparisons of ad tools, with what each does better and who each one suits. (13 pages) - [Templates](https://marxx.ai/templates): Creative briefs, ad scripts, hook lists and report templates, ready to paste into your own doc. (9 pages) - [Campaign ideas](https://marxx.ai/campaigns): Festival, sale and seasonal campaign ideas, with timing, angles and the ad formats that suit each one. (14 pages) - [News](https://marxx.ai/news): Short, dated notes on platform updates, AI tools and ad industry news, and what each one means for your account. (4 pages) ## Latest - [Account audit checklist for Meta ads](https://marxx.ai/templates/account-audit-checklist-meta-ads): A free 30-point account audit checklist for Meta ads: tracking, structure, spend, creative and landing page, with a worked example and what to fix first. - [50 ad hook examples you can adapt](https://marxx.ai/templates/ad-hook-examples): Fifty ad hook examples grouped by pattern, written for Indian D2C, apps and services. Use them as starting points for your own ads and tests. - [Ad review checklist](https://marxx.ai/templates/ad-review-checklist): A free ad review checklist for one ad: message, hook, visuals, copy, claims, specs and landing page, with a pass, fix or block rating and a worked example. - [Advantage+ audience vs original audience options](https://marxx.ai/compare/advantage-plus-audience-vs-original-audience): Advantage+ audience treats your targeting as a hint and may go beyond it. Original options keep your choices as the limit. Which to use, with a worked example. - [Big Billion Days ad campaign ideas](https://marxx.ai/campaigns/big-billion-days-ad-ideas): Flipkart's Big Billion Days 2026 started on 9 October. What to run before, during and after the sale, a CPM example and the mistakes that waste ad spend. - [Broad targeting vs interest targeting](https://marxx.ai/compare/broad-targeting-vs-interest-targeting): Broad targeting lets Meta find buyers from your ads and data. Interest targeting limits who sees them. When each wins, with a worked rupee test you can copy. - [What is CAC (customer acquisition cost)?](https://marxx.ai/glossary/cac): CAC is the full cost of winning one new customer, across ads, tools and team. Learn the formula, see a worked example and compare it with CPA. - [What is the CAC payback period?](https://marxx.ai/glossary/cac-payback-period): CAC payback period is how many months it takes a new customer to earn back what you paid to win them. Formula and a worked example in rupees. - [What is CPA (cost per acquisition)?](https://marxx.ai/glossary/cpa): CPA is what you pay in ads for one customer action, such as a purchase or a sign-up. Formula, a worked example and how to set a target CPA. - [Great Indian Festival ad campaign ideas](https://marxx.ai/campaigns/great-indian-festival-ad-ideas): Amazon's Great Indian Festival 2026 started on 8 October. How to plan ads around it, answer its offers with your own, and avoid mistakes that waste budget. - [How to benchmark your ad performance](https://marxx.ai/guides/how-to-benchmark-your-ad-performance): Benchmark ad performance against your own last 12 weeks, not a made-up industry average. Set green, amber and red bands for cost per result, with an example. - [How to build a weekly ad report](https://marxx.ai/guides/how-to-build-a-weekly-ad-report): Build a one-page weekly ad report: six numbers, three ads, one headline and next week's decisions. Steps, a worked example and mistakes that make reports useless. - [How to read hook rate and hold rate](https://marxx.ai/guides/how-to-read-hook-rate-and-hold-rate): Read hook rate and hold rate together to see where a video ad loses people. Formulas from Meta's own metrics, a worked example and what to fix first. - [How to write ad hooks that stop the scroll](https://marxx.ai/guides/how-to-write-ad-hooks): A five-step method to write ad hooks for video and static ads, with examples, a testing plan and the mistakes that kill hooks. - [Independence Day 2027 ad campaign ideas](https://marxx.ai/campaigns/independence-day-ad-ideas): Independence Day 2027 is Sunday 15 August. Ad ideas for a sale week, creative angles, the flag rule to check with a lawyer, a timing plan and mistakes to avoid. - [What is the LTV:CAC ratio?](https://marxx.ai/glossary/ltv-to-cac-ratio): The LTV to CAC ratio compares what a customer is worth with what it cost to win them. Formula, a worked example and why 3 to 1 is the common target. - [Navratri 2027 ad campaign ideas](https://marxx.ai/campaigns/navratri-ad-ideas): Navratri 2026 ended with Dussehra on 20 October. Sharad Navratri 2027 runs 30 September to 9 October. A nine-day ad plan, regional angles and mistakes to avoid. - [Raksha Bandhan 2027 ad campaign ideas](https://marxx.ai/campaigns/raksha-bandhan-ad-ideas): Raksha Bandhan 2027 is Tuesday 17 August. Ad ideas for rakhis and gifts, a timing plan built on delivery dates including overseas orders, and mistakes to avoid. - [Republic Day 2027 ad campaign ideas](https://marxx.ai/campaigns/republic-day-ad-ideas): Republic Day 2027 is Tuesday 26 January. Ad ideas for a January sale, a timing plan, angles that avoid empty patriotism, the flag rule to check and mistakes. - [UGC ads vs studio-produced ads](https://marxx.ai/compare/ugc-vs-studio-ads): UGC ads look like real customers and are cheap to make. Studio ads look polished and build brand. When each works, costs, and how to test them.