# 6-second ad script templates

> A three-beat template and eight 6-second video ad scripts for Reels and Shorts: hook, proof and action, with a word budget so the voice fits.
- **Author**: Marxx
- **Published**: 2026-11-06
- **Category**: Scripts
- **URL**: https://marxx.ai/library-templates/6-second-ad-script-templates

---

A 6-second ad has room for one idea: a hook in the first second, one proof and one action. Use the three-beat template below, or adapt one of the eight scripts we wrote.

## The template

```
6-SECOND AD: [Product]    Ratio: [9:16]

0-1s   HOOK     [one picture or 3 words that stop the scroll]
1-4s   PROOF    [the product doing one thing]
4-6s   ACTION   [the offer and what to do]

Voice: [12 words or fewer]
On-screen text: [one line per beat]
Sound: [one sound effect, or music only]
```

## Eight scripts

We wrote these. They are not from real brands and have not been tested.

| Product | 0-1s hook | 1-4s proof | 4-6s action |
|---|---|---|---|
| Water bottle | "Still cold at 3pm?" | Ice clinks into a glass | "INR 899. Link below." |
| Face wash | Close-up of an oily forehead | Splash and rinse | "Try the INR 249 pack." |
| Chai | Steam rising from a cup | Pour from a steel kettle | "Order a box. Link below." |
| Sneakers | A shoe hits wet pavement | Quick cuts of three colours | "New colours. Shop now." |
| Money app | "Where did my salary go?" | Screen recording of bills in one list | "Install the app." |
| AC service | A dripping AC unit | Technician opens the unit | "Book a slot on WhatsApp." |
| Sweets box | Hands wrap a box | Box opens, pieces shown | "Order by [date]." |
| Coaching | "Stuck on maths?" | Teacher explains on a board | "Join the demo class." |

Fill the date only after your courier confirms it, and make claims only when you can back them.

## Where 6 seconds fits

Checked 3 Nov 2026, from each platform's own pages.

| Platform | What its page says |
|---|---|
| Google Ads, Shorts | Video reach campaigns take 9:16 videos of 6 to 60 seconds. Other campaign types take 10 to 60 seconds |
| Instagram Stories ads | Videos under 16 seconds play in full |
| Reels ads | Length from 0 seconds to 15 minutes |

The source for Google's figures is its [Shorts ads help page](https://support.google.com/google-ads/answer/16041697).

## A worked example

Say you speak 2.5 words a second and your voice line has 12 words.

- Speaking time: 12 / 2.5 = 4.8 seconds.
- Time left for the picture to land: 6 - 4.8 = 1.2 seconds.

If the line has 15 words, it takes 6 seconds and leaves no room. Cut it to 12.

## Tips

- **Show the product in the first second.** There is no time to build up.
- **Use one idea.** If you need two, make two ads.
- **Add captions.** Many viewers watch with the sound off.
- **Skip the long end card.** Use a one-second card, or put the action in the last shot. See the [CTA end card examples](/templates/cta-end-card-examples).
- **Test openings.** Change only the hook. Use the [ad hook examples](/templates/ad-hook-examples) and read [how to write ad hooks](/guides/how-to-write-ad-hooks).

## Cut a longer ad down

Marxx's [AI video editor](/features/ai-video-editor) has an assistant that fits a cut to a target duration. Ask it for 6 seconds, then check that the hook and the offer survived. We make Marxx.

For longer ads, use the [ad script examples](/templates/ad-script-examples) and the [Reels ad structure templates](/templates/reels-ad-structure-templates).

## FAQ

### Can a 6-second ad say enough?

It carries one idea, such as a product and an offer. Pair it with a longer ad that explains more.

### Should a 6-second ad have a voice?

Sound helps, but make the ad work with the sound off. Add captions or one line of text.

---
- [More Scripts articles](https://marxx.ai/library-templates/category/scripts)
- [All articles](https://marxx.ai/library-templates)