# 50 ad hook examples you can adapt

> Fifty ad hook examples grouped by pattern, written for Indian D2C, apps and services. Use them as starting points for your own ads and tests.
- **Author**: Marxx
- **Published**: 2026-10-23
- **Category**: Hooks
- **URL**: https://marxx.ai/library-templates/ad-hook-examples

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These are 50 hooks we wrote, grouped by pattern. They are starting points, not proven winners. Swap in your product, your buyer's words and your real numbers, then test.

## Call out the buyer

1. "If you run a café that's empty till 7pm..."
2. "For anyone who hates the gym but wants to get fit."
3. "Founders spending over INR 1 lakh a month on ads, listen."
4. "Working mums, this one's for your 6am."
5. "If your hair falls more in the monsoon..."

## Name a mistake

6. "Stop washing your face with hot water."
7. "You're boosting posts. That's why it isn't working."
8. "Most people store coffee the wrong way."
9. "Don't buy a mattress before you check this."
10. "Don't sign an agency contract before you read this."

## Lead with a result

11. "We went from 3 to 40 orders a day."
12. "My electricity bill dropped by a third."
13. "I read 12 books this year on my commute."
14. "Our cost per lead fell from INR 420 to INR 180."
15. "Two weeks, no sugar, here's what changed."

## Ask a question

16. "Why does your phone die by 4pm?"
17. "Is your toothpaste doing anything?"
18. "What would you do with 5 free hours a week?"
19. "Why do your ads die after a week?"
20. "Ever wondered where your SIP returns go?"

## Show a contrast

21. "INR 40 a cup at a café, INR 6 at home."
22. "Two hours of meal prep vs ten minutes."
23. "My skin in June vs October."
24. "What INR 500 gets you here vs anywhere else."
25. "Old way: 4 apps. New way: 1."

## Spark curiosity

26. "I didn't expect a INR 299 gadget to do this."
27. "My dentist asked what I changed."
28. "The one setting every iPhone user should turn off."
29. "Nobody talks about this part of moving cities."
30. "I tested 9 sunscreens so you don't have to."

## Use a number

31. "3 signs your ads need new creative."
32. "5 things I wish I knew before my first Diwali sale."
33. "7 days, 7 outfits, one bag."
34. "The 2-minute rule that fixed my mornings."
35. "1 ingredient, 3 dinners."

## Borrow proof

36. "4.8 stars from 12,000 buyers. Here's the 1-star review."
37. "My mother-in-law approved. That's the review."
38. "Sold out three times. Back now."
39. "The one my gym trainer recommends."
40. "Rated best by people who actually use it daily."

## Make it timely

41. "Diwali's in 3 weeks. Here's the gift sorted."
42. "Wedding season starts Monday."
43. "Exams in 30 days? Start here."
44. "Summer's coming and so is your AC bill."
45. "Last 48 hours of the sale."

## Talk straight

46. "This isn't for everyone. Here's who it's for."
47. "We're not the cheapest. Here's why that's fine."
48. "Honest review after 90 days."
49. "I almost returned it. Then this happened."
50. "Here's exactly what's inside the box."

Proof hooks (36 to 40) need real numbers and real reviews. Never invent them.

## FAQ

### How do I know which hook works?

Test three to five on the same ad body. For video, compare [hook rate](/glossary/hook-rate). For static, compare CTR.

### Can I use these word for word?

You can, but they work better in your buyer's own language. See [how to write ad hooks](/guides/how-to-write-ad-hooks).

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- [More Hooks articles](https://marxx.ai/library-templates/category/hooks)
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