# AI prompts for Google Ads analysis

> 24 copyable AI prompts for Google Ads: search terms, spend and budgets, campaigns, ad copy and competitors. Use them in any AI tool that reads your account.
- **Author**: Marxx
- **Published**: 2026-11-07
- **Category**: AI prompts
- **URL**: https://marxx.ai/library-templates/ai-prompts-for-google-ads-analysis

---

These 24 prompts help an AI read your Google Ads account and answer the questions you would otherwise dig for in reports: which search terms waste money, which campaigns overspend, and what to test next. Paste them into any AI tool connected to your Google Ads account and change the words in [brackets].

## Search term prompts

```
1. List search terms with spend and zero conversions in [last 30 days], highest spend first.
2. Which search terms look unrelated to [what we sell]? Group them by theme.
3. Which search terms converted at a cost below [INR 500] and are not yet keywords?
4. Which search terms contain "free", "jobs", "salary" or "course"?
5. How much did we spend on searches containing our own brand name vs other searches?
6. Suggest negative keywords from [last 30 days] of search terms, with the spend each would have saved.
```

## Spend and budget prompts

```
7. What did we spend on Google Ads in [last 7 days], by campaign, vs the [7 days before]?
8. Which campaigns hit their daily budget most days this month?
9. Which campaigns had a cost per conversion above [INR 600] in [last 14 days]?
10. Show spend and conversions by day of the week for [last 30 days].
11. Which campaign's cost per conversion changed most this month vs last month?
12. What share of spend went to Search, Performance Max and Demand Gen?
```

## Ads and keyword prompts

```
13. Which ads have the highest CTR in each ad group, with at least [500] impressions?
14. Which keywords spent more than [INR 2,000] with no conversions in [last 30 days]?
15. Which headlines appear in our three lowest-cost ads?
16. Rewrite our weakest headline in [campaign] three ways, under 30 characters each.
17. Which ad groups have only one ad running?
18. Which landing pages get clicks but few conversions?
```

## Competitor and audit prompts

```
19. Which competitors started new Google ads for [keyword] in [the last 7 days]?
20. What offers do [competitor]'s newest search ads mention?
21. Run an account audit and list the top three fixes, each with the number behind it.
22. Is conversion tracking recording conversions in every active campaign?
23. Which campaigns have had no changes in [60 days]?
24. Summarise this week's Google Ads results in five lines for a client.
```

## A filled-in example

Say Wanderlast Holidays, a made-up tour company, runs prompt 6 for last month. The AI returns:

| Suggested negative | Spend last 30 days | Conversions |
|---|---|---|
| jobs | INR 3,100 | 0 |
| free | INR 6,400 | 0 |
| salary | INR 1,200 | 0 |

Total that would have been saved: INR 3,100 + INR 6,400 + INR 1,200 = INR 10,700. Before adding them, Priya Shah checks that no real customer searches "free cancellation goa tour". She adds "jobs" and "salary" as negatives, and blocks only the phrase "free goa trip" instead of every search with "free".

If prompt 22 says a campaign records no conversions, fix that first. See [how to set up Google Ads conversion tracking](/guides/how-to-set-up-google-ads-conversion-tracking).

## Tips

- **Give a minimum.** "At least 500 impressions" keeps tiny samples out.
- **Name your offer.** Prompt 2 works only if the AI knows what you sell.
- **Check before you block.** A broad negative can stop good searches.
- **Keep copy prompts separate.** For writing new ads, see [Google Ads headline templates](/templates/google-ads-headline-templates).

To use these prompts on live data, [connect Google Ads to ChatGPT](/guides/how-to-connect-google-ads-to-chatgpt) or [to Claude](/guides/how-to-connect-google-ads-to-claude). We make Marxx, which reads Google Ads spend and search terms and answers in a client's Slack channel.

## FAQ

### Can AI add the negative keywords for me?

Some tools can, with permission. Keep a person in charge of each change, because a broad negative can block good searches.

### Why do my answers show zero conversions everywhere?

Usually conversion tracking is broken or missing. Run prompt 22 first.

### Do these prompts work for Microsoft Ads?

The wording works, but the AI needs a connection to that account. Check which ad platforms your tool reads.

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