# AI prompts for Meta ads analysis

> 30 copyable AI prompts for analysing Facebook and Instagram ads: spend, creative, leads and competitors. For any AI tool that can read your Meta ad account.
- **Author**: Marxx
- **Published**: 2026-11-07
- **Category**: AI prompts
- **URL**: https://marxx.ai/library-templates/ai-prompts-for-meta-ads-analysis

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These 30 prompts help an AI read your Meta ad account and tell you where money went, which ads are tiring, how leads are trending and what competitors launched. They work in any AI tool connected to your Meta ads, in a chat app or in a Slack channel. Swap the words in [brackets] for your own.

## Spend prompts

```
1. What did we spend on Meta in [last 7 days], by campaign, vs the [7 days before]?
2. Which ad sets spent more than [INR 3,000] with zero results in [the last 14 days]?
3. Which campaigns are spending faster than [INR 50,000] a month would allow?
4. Show cost per result by day for [last 14 days]. Flag any day more than 30% above average.
5. Which placements took the most spend with the fewest results?
6. Which age groups took spend with no leads in [last 30 days]?
7. List ad sets whose daily budget changed in [the last 7 days] and what happened to cost per result after.
8. What share of spend went to retargeting vs prospecting this month?
```

## Creative prompts

```
9. Rank our ads by cost per result for [last 14 days]. Only include ads with at least [10] results.
10. Which ads show fatigue: frequency rising and CTR falling over [14 days]?
11. Which hooks appear in our three lowest-cost ads? Which appear in the three highest?
12. Compare video ads with static ads on cost per result, [last 30 days].
13. Which ads are new this month, and how do they compare with the account average?
14. Which ad has run longest, and how has its CTR changed week by week?
15. Which offers (discount, free trial, EMI) have we tested, and which have we not?
16. Suggest three new ad angles we have not tested, based on our current ads.
```

## Lead prompts

```
17. How many leads did we get in [last 7 days], and at what cost each, vs the week before?
18. Which lead form got the most leads, and which the cheapest?
19. Which ads bring leads that later reach [Qualified]? Which bring leads that stay New?
20. Which campaign's cost per lead rose most over [the last 3 days]?
21. Show leads by day of the week for [last 30 days].
22. Which ad sets have a cost per lead above our [INR 400] target?
23. How many leads are still at New after [48 hours]?
```

## Competitor prompts

```
24. Which competitors launched new Meta ads in [the last 7 days]?
25. What hooks and offers do [competitor]'s newest ads use?
26. Which of [competitor]'s ads have stayed live the longest in the Meta Ad Library?
27. What formats (reel, static, carousel) do our tracked competitors use most this month?
28. Which angles do competitors use that we have never tried?
29. What is trending in [travel] ads this week?
30. Compare our newest five ads with [competitor]'s newest five on hook, offer and format.
```

Competitor prompts can only use what a public ad library shows: the ads, their copy and how long they have run. No tool can see another brand's spend or results.

## A filled-in example

Say Karan Mehta pastes prompt 10 for Northwind Escapes, a made-up client: "Which ads show fatigue: frequency rising and CTR falling over 14 days?"

The answer names "Goa static 03". Its [frequency](/glossary/frequency) went from 1.8 to 3.4, and its [CTR](/glossary/ctr) fell from 1.2% to 0.7%. CTR dropped by (1.2 − 0.7) / 1.2 = 42%. Karan follows up with prompt 16 to get new angles for a replacement. See [how to fix ad fatigue](/guides/how-to-fix-ad-fatigue) for what to do next.

## Tips

- **Name the window every time.** "Last 14 days" beats "recently".
- **Set a minimum.** "At least 10 results" stops one cheap lead from topping the list.
- **Ask for the numbers, then the opinion.** Check one figure in Ads Manager.
- **One prompt per message.** Follow up in the same thread.

These prompts need an AI that can read your account. Two ways in: [connect Meta ads to ChatGPT](/guides/how-to-connect-meta-ads-to-chatgpt), or [ask AI about your ad account in Slack](/guides/how-to-ask-ai-about-your-ad-account-in-slack). We make Marxx, which answers prompts like these in a client's Slack channel or in Claude and ChatGPT through its [MCP server](/mcp).

## FAQ

### Do these prompts work in plain ChatGPT?

Only if ChatGPT can read your ad account through a connection, or you paste an export. Without data, it will guess.

### Which prompts should I start with?

Start with 1, 9 and 17. They cover spend, creative and leads in three messages.

### Can the AI see competitors' spend?

No. Public ad libraries do not show spend or results, so treat any such number as a guess.

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