# Festive sale offer copy templates

> Eight fill-in-the-blank festive sale offer copy templates for Diwali and other sales, with a threshold-discount example and the rules on free, urgency and stock.
- **Author**: Marxx
- **Published**: 2026-10-27
- **Category**: Ad copy
- **URL**: https://marxx.ai/library-templates/festive-sale-offer-copy-templates

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A festive offer line has four parts: the festival, the offer, the condition and the date. Copy the templates below, fill the brackets and check that every number is true.

Change only the words in square brackets and keep the rest.

## The eight templates

```
1. PERCENT OFF
[Festival] sale: [X]% off [category]. Ends [day, time].

2. FLAT OFF ABOVE A CART VALUE
Flat INR [amount] off on orders above INR [threshold]. This [festival] only.

3. BUNDLE
[N] [products] for INR [bundle price]. You save INR [amount]. Ready for [festival].

4. GIFT WITH PURCHASE
Order above INR [threshold] and get a [gift] with it, while the [gift] lasts.

5. EARLY ACCESS
Our [festival] range, open to subscribers [N] hours early. Join the list.

6. DELIVERY CUT-OFF
Order by [date] and it reaches you before [festival].

7. LAST CALL
Last day for [festival] delivery. Order by [time] today.

8. AFTER THE FESTIVAL
[Festival] is over. The [X]% offer stays till [date].
```

Pair a template with a headline from the [ad copy examples](/templates/ad-copy-examples-for-festive-sales). The [offer examples for D2C brands](/templates/offer-examples-for-d2c-brands) show more offer types.

## Which template to use when

| Stage | Template | Why |
|---|---|---|
| 2 to 3 weeks out | 5 (early access) | Builds a list before costs climb |
| 10 to 14 days out | 1, 2 or 3 | Gives a clear reason to buy now |
| Final week | 6 (delivery cut-off) | Buyers worry about arrival |
| Final 24 hours | 7 (last call) | Only if the deadline is real |
| After the date | 8 | Keeps the sale going when it genuinely does |

Plan the spend for each stage with the [ad budget template](/templates/ad-budget-template). For the 2026 festival calendar, see [Dhanteras 2026 ad ideas](/campaigns/dhanteras-ad-ideas). Dhanteras is Friday 6 November and Diwali is Sunday 8 November (checked 2026-10-20 on [Drik Panchang](https://www.drikpanchang.com/diwali/diwali-puja-calendar.html?year=2026)).

## A worked example: pick the threshold

Template 2 gives a flat amount off above a cart value. The same INR 300 is a different discount at different cart sizes. Say you offer INR 300 off above INR 1,999.

| Cart | Discount | As a share of the cart |
|---|---|---|
| INR 1,999 | INR 300 | 15% |
| INR 3,000 | INR 300 | 10% |
| INR 5,000 | INR 300 | 6% |

A buyer at INR 1,999 gets a big discount and a buyer at INR 5,000 a small one. If your average order is INR 1,500, the threshold nudges people to add an item. If your average order is already INR 3,000, you are giving away margin for nothing. Check your margin with [break-even ROAS](/glossary/break-even-roas) before you commit.

## Rules for festive copy

This is a summary of public Indian guidelines, not legal advice. Both are listed on the [CCPA guidelines page](https://ccpa.doca.gov.in/guidelines.php) (checked 2026-10-20).

1. **Gifts are not "free" if buyers pay for them.** The 2022 misleading advertisement guidelines say you cannot call something free if the buyer pays for packing or handling, or if its cost is included in the package price. In template 4, write "get a gift", not "free gift", unless it is genuinely free.
2. **Name the price.** The same guidelines say to avoid wording like "prices from as low as Rs Y" and state a fixed price.
3. **Keep stock and time claims true.** The 2022 guidelines say an ad should not tempt buyers at a price you cannot supply, and should say when stock is limited. The 2023 dark patterns guidelines name false urgency, which means stating that time or stock is more limited than it is.
4. **Match the disclaimer.** It must be in the same language and font as the claim.

## FAQ

### How long should a festive offer run?

Long enough for people to see it more than once, and short enough that the deadline is believable. Set the end date before you write the ad, then keep to it.

### Should I discount or add a gift?

If you have a margin to protect, a bundle or gift often costs less than a percentage off. Work out your break-even ROAS under each before you choose.

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