# Google ads copy examples > Three full Google search ad copy examples with 8 headlines and 2 descriptions each, with character counts that fit the limits. We wrote them; adapt to your offer. - **Author**: Marxx - **Published**: 2026-11-08 - **Category**: Ad copy - **URL**: https://marxx.ai/library-templates/google-ads-copy-examples --- Good Google search ad copy repeats what the person searched, adds one reason to pick you and ends on an easy action. Below are three full responsive search ad sets with character counts. We wrote these examples. They are not from real advertisers and have not been tested. Keep a line like "pay after the service" only if it is true for you. ## Know the limits A responsive search ad takes 3 to 15 headlines of up to 30 characters and 2 to 4 descriptions of up to 90 characters. The display path fields take up to 15 characters each (checked 2026-10-20 on [Google's help page](https://support.google.com/google-ads/answer/7684791)). Google's editorial policy also rejects punctuation and capital letters that are not used for their proper purpose (checked 2026-10-20 on [Google's editorial policy](https://support.google.com/adspolicy/answer/6021546)). Keep it plain. ## Set 1: a local service Say you run home AC servicing in Bengaluru. | Field | Text | Characters | |---|---|---| | Headline 1 | AC Service in Bengaluru | 23 | | Headline 2 | Same-Day Slots Available | 24 | | Headline 3 | INR 200 Off Your First Service | 27 | | Headline 4 | Fixed Price, No Surprises | 25 | | Headline 5 | Book Online in 2 Minutes | 24 | | Headline 6 | Split and Window AC Service | 27 | | Headline 7 | Gas Top-Up and Deep Clean | 25 | | Headline 8 | Pay After the Service | 21 | | Description 1 | Split and window AC servicing at your door. Pick a slot online, pay after the job. | 82 | | Description 2 | INR 200 off your first service. Prices shown before you book. Same-day slots in most areas. | 88 | ## Set 2: an online store Say you sell laptop backpacks. | Field | Text | Characters | |---|---|---| | Headline 1 | Laptop Backpacks Online | 23 | | Headline 2 | Water-Resistant Fabric | 22 | | Headline 3 | Free Delivery Above INR 999 | 24 | | Headline 4 | 7-Day Easy Returns | 18 | | Headline 5 | Starting at INR 1,299 | 18 | | Headline 6 | Fits Up to 15.6-Inch Laptops | 28 | | Headline 7 | INR 150 Off Your First Order | 25 | | Headline 8 | 1-Year Warranty | 15 | | Description 1 | Padded laptop backpacks for work and college. Water-resistant. Free delivery above INR 999. | 88 | | Description 2 | Not the right fit? Return it within 7 days. INR 150 off your first order. Shop today. | 82 | ## Set 3: business software Say you sell GST invoicing software. | Field | Text | Characters | |---|---|---| | Headline 1 | GST Invoicing Software | 22 | | Headline 2 | Send GST Invoices in a Minute | 29 | | Headline 3 | Free 14-Day Trial | 17 | | Headline 4 | Auto-Reminders for Dues | 23 | | Headline 5 | Built for Small Businesses | 26 | | Headline 6 | Import Your Data From Excel | 27 | | Headline 7 | Book a 15-Minute Demo | 21 | | Headline 8 | No Card Needed to Start | 23 | | Description 1 | Create GST invoices, track dues and send payment reminders from one dashboard. | 78 | | Description 2 | Start free for 14 days. No card needed. Bring your data in from Excel in minutes. | 81 | ## How the sets are built - Headline 1 repeats the search. Headline 2 and 3 carry the offer and the proof. - The rest cover other reasons: price, speed, risk, location. Google mixes headlines, so each one must make sense alone. - Write all the headlines you can fill with a different idea. Do not repeat the same words in all of them. - You can insert the searcher's keyword with `{KeyWord:Default text}`. Google swaps in one of your ad group keywords and falls back on your default text when it does not fit (checked 2026-10-20). - Check [Ad Strength](/glossary/ad-strength), but do not chase it. A rating is not a sale. For ready-made patterns, use the [Google ads headline templates](/templates/google-ads-headline-templates). For general lines, see the [ad headline examples](/templates/ad-headline-examples). ## A worked example Say Set 1 brings 400 clicks at INR 20 each. You spend 400 x INR 20 = INR 8,000. If 32 of those clicks book a service, that is an 8% booking rate, and each booking costs INR 8,000 / 32 = INR 250. Better copy can lift the 8%, or it can lower your [CPC](/glossary/cpc) by earning more clicks. Marxx reads Google Ads spend, campaigns and search terms through its connection. The search terms show the words people typed, which is where your headlines should start. See [the MCP page](/mcp). ## FAQ ### How many headlines should I write? Write as many as you can fill with a different idea, up to 15. Google needs at least 3 (checked 2026-10-20). ### Is Google ads copy different from Meta ad copy? Yes. Google shows your ad to someone who just searched, so the copy answers that search. Meta interrupts someone browsing, so it needs a hook first. See [Meta ads vs Google ads](/compare/meta-ads-vs-google-ads). --- - [More Ad copy articles](https://marxx.ai/library-templates/category/ad-copy) - [All articles](https://marxx.ai/library-templates)