# 30 hooks for fashion ads

> Thirty hooks for fashion ads, grouped by what the buyer worries about: fit, occasion, price, styling, fabric and returns. We wrote them; test on your own range.
- **Author**: Marxx
- **Published**: 2026-11-01
- **Category**: Hooks
- **URL**: https://marxx.ai/library-templates/hooks-for-fashion-ads

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A hook for a fashion ad answers the buyer's biggest worry in the first three seconds: will it fit, will it suit the occasion, and is it worth the price. These 30 hooks are grouped by worry. We wrote them. They are not from real brands and have not been tested.

## Fit and size

1. "Between sizes? Here is how to pick yours."
2. "Same kurta, three body types."
3. "I am [height] and wear [size]. This is the fit."
4. "Our size chart, explained in 20 seconds."
5. "Measure once. Order with confidence."

## Occasion

6. "What to wear to a [wedding / interview / date], sorted."
7. "Office to dinner in one outfit."
8. "Three festive looks under INR [price]."
9. "Wedding guest outfit under INR [price]."
10. "Monsoon outfits that dry fast." Only if they do.

## Price and value

11. "INR [price] divided by [N] wears is INR [x] a wear."
12. "What your INR [price] gets you here."
13. "Why we price it at INR [price]."
14. "Buy two, wear them six ways."
15. "Under INR [price]. Here is what we left out, and what we kept."

## Styling

16. "One piece, three ways."
17. "Style it in [N] minutes."
18. "The [item] that goes with everything in your wardrobe."
19. "[N] outfits from [N] pieces."
20. "How I style a INR [price] [item]."

## Fabric and comfort

21. "Feel the fabric. Close-up."
22. "Worn all day in [city] heat. Here is how it held up." Only after you have tested it.
23. "After [N] washes. Same colour?" Show the real result.
24. "What [fabric] actually feels like."

## Returns and trust

25. "Try it. If it does not fit, swap it." Only if your policy says so.
26. "Real customers, real sizes, real photos." Use only photos you have permission to show.
27. "Our returns policy, in one minute."

## New and timely

28. "New drop on [date]."
29. "Restocked. Last time it sold out in [real time]."
30. "Order by [date] and it arrives before [festival]."

## A worked example: cost per wear

Say a kurta costs INR 1,499 and the buyer wears it 30 times. That is INR 1,499 / 30 = about INR 50 a wear. The hook reads: "INR 50 a wear. Here is the kurta."

The 30 wears is your assumption, not a fact. Say "if you wear it 30 times" in the ad, and pick a number your buyers would agree with. A garment that gets worn twice is not INR 50 a wear.

## How to use these

- Start from the worry in your reviews and returns. If "runs small" shows up often, lead with fit.
- Show the garment moving on a body in the first three seconds.
- Film try-ons with real customers or creators. The [UGC script template](/templates/ugc-script-template) shows the beats.
- For festive launches, add timing from the [festive sale ad copy examples](/templates/ad-copy-examples-for-festive-sales). For a mixed-language tone, see the [Hinglish ad copy examples](/templates/hinglish-ad-copy-examples).
- For hooks that work across D2C categories, see [35 hooks for D2C ads](/templates/hooks-for-d2c-ads).
- To write your own, read [how to write ad hooks](/guides/how-to-write-ad-hooks).

Pinterest and Google Images are where fashion references pile up. Marxx has a browser extension that adds a Save button to the Meta Ad Library, TikTok's Creative Center and Ad Library, the LinkedIn Ad Library, Pinterest and Google Images, so your references stay in one place.

## FAQ

### Should fashion hooks show the model or the product?

Show the garment on a body and in motion. A flat lay does not show fit, and fit is a common worry. Test both and compare [hook rate](/glossary/hook-rate).

### Should I put the price in the hook?

If your price is a reason to buy, yes. If it is not, lead with fit or the occasion and show the price in the body of the ad.

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