# Meta ads launch checklist

> A 25-point checklist to run before you publish Meta ads: tracking, setup, creative, copy and landing page. Catch the mistakes that waste the first week.
- **Author**: Marxx
- **Published**: 2026-10-20
- **Category**: Checklists
- **URL**: https://marxx.ai/library-templates/launch-checklist-for-meta-ads

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Run this checklist before you publish. A broken pixel, a wrong objective or a landing page that does not match the ad can waste the first week.

## Tracking

- [ ] Pixel fires on purchase, with the right value and currency
- [ ] Conversions API is on and deduplicated with the pixel
- [ ] Test purchase shows in Events Manager
- [ ] UTM tags on every ad link
- [ ] Domain verified in Business settings

## Campaign setup

- [ ] Objective matches the goal (Sales for purchases, Leads for forms)
- [ ] Optimisation event is the one you care about
- [ ] Budget can reach about 50 results a week per ad set
- [ ] Location and language are right
- [ ] Past buyers excluded if the goal is new customers
- [ ] Names follow your naming convention

## Creative

- [ ] At least three genuinely different ads per ad set
- [ ] 9:16 versions for Reels and Stories
- [ ] Text inside safe zones, not hidden by buttons
- [ ] Captions on every video
- [ ] Hook in the first one to three seconds

## Copy

- [ ] Offer in the first line
- [ ] No claims you cannot prove
- [ ] Call to action matches the page
- [ ] Spelling and prices checked

## Landing page

- [ ] Loads in under three seconds on mobile data
- [ ] Shows the same product and offer as the ad
- [ ] Price, stock and delivery date are right
- [ ] Checkout works on a phone
- [ ] Contact or WhatsApp option is visible

## A worked example

Say a brand launches a festive sale and sees clicks but zero purchases for a day. The checklist finds it: the ad links to the old sale page, which shows "expired". Ten minutes to fix, but a day of spend lost. The checklist would have caught it before launch.

## FAQ

### How long does this checklist take?

About 20 minutes for a new campaign, less for a new ad in an existing one.

### Which check matters most?

Tracking. Meta optimises for the event you choose, so a purchase event that does not fire leaves it with nothing to optimise for. Check it first.

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