# LinkedIn ad copy examples

> Eight LinkedIn ad copy examples for B2B, each with intro text, headline and button, fitted to LinkedIn's text lengths. We wrote them, so adapt them to your offer.
- **Author**: Marxx
- **Published**: 2026-11-09
- **Category**: Ad copy
- **URL**: https://marxx.ai/library-templates/linkedin-ad-copy-examples

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These LinkedIn ad copy examples follow one rule: put the reader's job or problem in the first 150 characters of the intro text, then name one clear action. Below are eight B2B examples we wrote, each with intro text, a headline and a button idea.

They are not from real brands and have not been tested. Change the product, the audience and every number to fit yours.

## Know how much text shows

LinkedIn's help page for single image ads lists these lengths (checked 2026-10-20, [LinkedIn help](https://www.linkedin.com/help/lms/answer/a426534/single-image-ads-advertising-specifications?lang=en)):

| Field | Keep to about | Hard maximum |
|---|---|---|
| Introductory text | 150 characters | 3,000 |
| Headline | 70 characters | 200 |
| Description | 100 characters | 300 |

LinkedIn says the description shows on mobile and desktop only when the image is under 200 pixels wide. It also shows when the ad runs beyond the feed through the LinkedIn Audience Network. So treat the intro text and headline as the copy people read.

## Eight examples

Each intro below is under 150 characters.

**1. Finance software**
- Intro: "Still closing the month in spreadsheets? See a 20-minute demo built for finance teams."
- Headline: "A faster month-end close for finance teams"
- Button: Request a demo

**2. Recruitment**
- Intro: "Hiring engineers this quarter? Get a shortlist plan and a fee quote in one call."
- Headline: "Engineering hiring, handled by specialists"
- Button: Get a quote

**3. Marketing agency**
- Intro: "Your company page gets views but no leads. Here is a five-step fix, free to download."
- Headline: "Turn page views into sales conversations"
- Button: Download

**4. Webinar**
- Intro: "Free live session on [date]: how to run B2B lead forms that sales will call back. Seats are limited to [N]."
- Headline: "Join the free session on B2B lead forms"
- Button: Register

**5. IT services**
- Intro: "Support tickets piling up? See how a managed IT team takes over the queue so yours can build."
- Headline: "Managed IT support for growing teams"
- Button: Learn more

**6. Exporter**
- Intro: "Exporting from India? Get a landed-cost quote for [country], sent within [time you can keep]."
- Headline: "A landed-cost quote for [country]"
- Button: Get a quote

**7. Training**
- Intro: "Managers: a four-week programme on giving feedback that sticks. Next batch starts [date]."
- Headline: "Feedback skills for new managers"
- Button: Sign up

**8. Content offer**
- Intro: "The two-page checklist our team uses before every [process]. Free download, no sales call."
- Headline: "The [process] checklist, free"
- Button: Download

Pick the button from the options LinkedIn offers in Campaign Manager. Only write "no sales call" or "seats are limited" if it is true.

## A worked example: cut to the first 150

Say your first draft of the intro text is 191 characters:

"We help B2B teams in India run LinkedIn lead generation campaigns that bring in demo requests from the right job titles, with a clear report every week, so your sales team can follow up fast."

At about 150 characters, it is cut near "with a clear report every wee". The reader never sees the point about follow-up. Rewrite it so the first line carries the offer, at 113 characters:

"Want demo requests from the right job titles? We run LinkedIn lead campaigns for B2B teams, with a weekly report."

It now fits, and it opens with the reader's goal.

## Tips

- Lead with a job title or a problem. "Finance teams" or "Managers" tells the right person to stop.
- Offer one thing per ad. A demo, a download or a seat, not all three.
- Put your numbers and claims on a page you can prove, and link to it.
- For more patterns, see the [B2B ad copy examples](/templates/b2b-ad-copy-examples) and [hooks for B2B SaaS ads](/templates/hooks-for-b2b-saas-ads).
- Not sure LinkedIn is the right place? Read [LinkedIn ads vs Meta ads](/compare/linkedin-ads-vs-meta-ads).
- If you collect leads in a form, the [lead ad form templates](/templates/lead-ad-form-templates) have intro and thank-you text to copy.

Marxx has a browser extension that adds a Save button to the Meta Ad Library, TikTok's Creative Center and Ad Library, the LinkedIn Ad Library, Pinterest and Google Images. See [how to see a competitor's LinkedIn ads](/guides/how-to-see-competitor-ads-on-linkedin) for the manual way.

## FAQ

### How long should LinkedIn ad copy be?

Keep intro text to about 150 characters and the headline to about 70. LinkedIn allows more, but the extra is cut on the feed.

### What goes in the headline versus the intro text?

The intro text opens with the reader's problem or goal. The headline names the offer, such as the demo, the download or the session.

### Can I use emojis in LinkedIn ad copy?

LinkedIn's help page says intro text can include emojis, and they count toward the character total. Use them sparingly in B2B copy.

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