# Problem solution ad examples

> Twelve problem solution ad examples for skincare, food, apps, fashion and services, with the formula behind them. We wrote them, so adapt them to your product.
- **Author**: Marxx
- **Published**: 2026-11-12
- **Category**: Examples
- **URL**: https://marxx.ai/library-templates/problem-solution-ad-examples

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These problem solution ad examples follow one pattern: open on a problem the buyer already feels, show the fix, and end with one action. Below are 12 we wrote, and the formula that builds them.

They are not from real brands and have not been tested, so change the product, price and wording to fit yours.

## The formula

```
PROBLEM   Name it in the buyer's words, in the first line.
WHY       One line on why it happens (optional).
FIX       Your product, doing one thing.
PROOF     Only something real: a review, a number, a demo.
ACTION    One next step.
```

This works best on buyers who know they have the problem, which the [awareness levels](/glossary/awareness-levels) call problem-aware. If they do not know yet, open on the symptom.

## 12 examples

**Skincare**

1. "Oily by 2pm? This gel moisturiser sits light and does not feel greasy. INR 549. Try it today."
2. "Dry patches after every wash? Switch to a gentle cleanser and see the difference in a week." Use "in a week" only if your own testing shows it.

**Food**

3. "Home at 9 and too tired to cook? Heat for ten minutes, eat. 4-pack at INR 399."
4. "Bored of the same lunchbox? Five fillings, one roti, ten minutes."

**Apps**

5. "Not sure where your salary goes? See every bill and subscription in one place. Free to start."
6. "Missing EMI dates? Get a reminder two days before each one."

**Fashion**

7. "Nothing to wear to the wedding? Three outfits under INR 3,000, free delivery."
8. "Kurtas that shrink after one wash? Ours are pre-washed. Try one."

**Services**

9. "AC not cooling? Book a home service for a split AC at INR 499. Same-day slots in Bengaluru." Say what the price covers.
10. "Tired of chasing leads? We call every lead within five minutes." Say this only if you do.

**Home and office**

11. "Phone dying by 4pm? A 10,000 mAh power bank that fits in a jeans pocket."
12. "Clutter on the desk? One stand holds your laptop, phone and diary."

## A before and after

Say your first draft reads: "Best moisturiser in India. Buy now." It has no problem, no reader and no proof.

Rewrite it with the formula:

- **Problem:** "Oily by 2pm?"
- **Fix:** "A gel moisturiser that sits light."
- **Proof:** "[A line from a real review]." Use only a review you hold.
- **Action:** "Try it today."

The second version speaks to one person and says one thing. It is also easier to test: change only the first line and see which problem lands.

## Keep the claims honest

India's 2022 misleading advertisement guidelines say claims about objectively ascertainable facts must be capable of substantiation (clause 12(a); [CCPA guidelines page](https://ccpa.doca.gov.in/guidelines.php), checked 2026-10-20). That means "ours do not shrink" needs a test you can show. This is a summary of a public rule, not legal advice.

## Tips

- Use the buyer's own words for the problem. Read your reviews and comments for them.
- Marxx groups comments under ads and app reviews into named personas with pain points. Each traces to the verbatim comment. We make Marxx. See [audience personas](/features/audience-personas).
- Make three ads from one problem by changing only the hook. Pick openers from [hooks for D2C ads](/templates/hooks-for-d2c-ads) or [how to write ad hooks](/guides/how-to-write-ad-hooks).
- Turn a winning ad into a video with the [ad script examples](/templates/ad-script-examples).
- For other copy styles, see the [ad copy examples](/templates/ad-copy-examples).

## FAQ

### Is a problem solution ad the same as a pain point ad?

Close. Both open on what hurts. A problem solution ad also shows the fix and the action, so it is a complete ad, not only a hook.

### How long should the problem part be?

One line. If the buyer has to read two lines before they see the fix, they scroll on.

### What if my product solves several problems?

Pick one per ad and make one ad for each. A buyer seldom stops for a list.

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