# Real estate ad copy examples > Ten real estate ad copy examples for launches, ready homes, plots and rentals, with the RERA number and clear pricing. We wrote them, so adapt them to your project. - **Author**: Marxx - **Published**: 2026-11-08 - **Category**: Ad copy - **URL**: https://marxx.ai/library-templates/real-estate-ad-copy-examples --- Real estate ad copy examples that work name the area, the home size and one next step, such as a site visit or a price sheet. In India the ad also carries the project's RERA registration number. Below are ten examples we wrote. They are not from real projects and have not been tested. Replace every bracket with your own facts. ## Two rules to know first This is a summary of public rules, not legal advice, and state rules differ. - **Register before you advertise.** Andhra Pradesh RERA's advertising guidance says no promoter may advertise, market, book or sell a unit without registering the project. It says the registration number must appear on any advertisement (checked 2026-10-20, [AP RERA](https://rera.ap.gov.in/RERA/Views/AdvertisementGuidelines.aspx)). Check your own state RERA for how and where to show it. - **State a fixed price.** India's 2022 misleading advertisement guidelines give "Prices from as low as Rs. Y" as a claim to avoid, and ask advertisers to state a fixed price instead (clause 12(e)(i); [CCPA guidelines page](https://ccpa.doca.gov.in/guidelines.php), checked 2026-10-20). Say which home size and what the price covers. ## Ten examples **New launch** 1. "2 and 3 BHK homes in [area], [city]. 750 sq ft carpet 2 BHK at INR [price]. Book a site visit this weekend. RERA [number]." 2. "Launching in [area]: [project]. Price sheet and floor plans sent to your phone. RERA [number]." **Ready to move** 3. "Ready 2 BHK in [area], 10 minutes from [landmark]. Visit today, move in this month. RERA [number]." 4. "Skip the wait. Keys in hand, [project], [area]. 3 homes left in Tower B." Say "3 left" only if it is true today. **Plots** 5. "Open plots in [area], 1,200 sq ft at INR [price]. Clear titles, gated layout. See the layout map. RERA [number]." 6. "Build your own home. [Project] plots, [size], near [landmark]. Free site visit with pickup." **Rentals and resale** 7. "2 BHK for rent in [area], INR [rent] a month. Book a visit, see it this week." 8. "Selling your flat in [area]? List with us. We show it to verified buyers only." **Commercial** 9. "Office space in [area], 600 sq ft and up. Fixed price at INR [price] a sq ft. Book a visit." 10. "Shops on the main road at [area]. See the floor plan and the price sheet." ## A worked example: show the price clearly Say a 2 BHK has 750 sq ft of carpet area and a price of INR 85,00,000. - **Price per sq ft:** INR 85,00,000 / 750 = about INR 11,333. - **A clear line:** "2 BHK, 750 sq ft carpet, INR 85 lakh. Stamp duty, GST and registration are extra. RERA [number]." The second line gives a fixed price, names the size and says what is extra. It avoids the "from as low as" style the guidelines warn against, and it saves a wasted site visit. ## Tips - Lead with the area. Buyers search by place first. - Make the next step easy: a site visit, a price sheet or a callback. Match the ad to the form. The [lead ad form templates](/templates/lead-ad-form-templates) and [lead ad headline examples](/templates/lead-ad-headline-examples) help. - Use only photos and renders you have the right to use, and label renders as renders. - Pick hooks from [hooks for real estate ads](/templates/hooks-for-real-estate-ads). - Choose the channel with [Facebook ads vs Google ads for real estate](/compare/facebook-ads-vs-google-ads-for-real-estate), and compare forms with [lead ads vs landing pages](/compare/lead-ads-vs-landing-page). ## FAQ ### Must a real estate ad show the RERA number? Andhra Pradesh RERA's guidance says the registration number must appear on any advertisement. Check the rule in your own state, since each RERA publishes its own advertising requirements. ### Should I put the price in the ad? State a fixed price for a named home size and say what is extra. Vague "from" prices can break India's guidance on misleading ads. ### What call to action works for property ads? A site visit or a price sheet. Both are specific and low pressure, so they are easy to say yes to. --- - [More Ad copy articles](https://marxx.ai/library-templates/category/ad-copy) - [All articles](https://marxx.ai/library-templates)