# UGC brief template

> A free UGC brief template you can copy into your own doc, with a filled-in example and tips that get you usable ads from creators the first time.
- **Author**: Marxx
- **Published**: 2026-10-21
- **Category**: Briefs
- **URL**: https://marxx.ai/library-templates/ugc-brief-template

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Copy this template into a doc, fill in the brackets and send it to your creator. It fits on one page, which is the point.

## The template

```
UGC BRIEF: [Brand] x [Creator name]

1. GOAL
Platform: [Instagram Reels / Facebook feed / YouTube Shorts]
Length: [15-30 seconds]
Audience stage: [new to the brand / already visited]

2. THE BUYER
Who: [one line, e.g. women 25-35 with oily skin who work long days]
What bothers them: [their problem, in their words]

3. ONE MESSAGE
[The single reason to buy]

4. HOOKS TO FILM (first 3 seconds each)
A: [ ]
B: [ ]
C: [ ]

5. STRUCTURE
Hook, then the problem (5s), the product in use (10s), the result (5s), call to action (3s)

6. MUST SHOW
- [product in hand, close-up of texture, before/after if allowed]

7. MUST SAY
- Offer: [ ]
- Call to action: [ ]
- Required line: [e.g. "Results vary"]

8. DO NOT
- No medical claims, no competitor names, no copyrighted music

9. SPECS
9:16, 1080x1920, natural light, clean audio, no filters, no burned-in captions

10. DELIVERABLES
[2] edited videos + all raw clips, by [date]
Usage rights: paid ads on [Meta, YouTube] for [6] months
```

## A filled-in example

- **Goal:** Instagram Reels, 25 seconds, new audience
- **Buyer:** Working women 25-35 with oily skin. "My face looks greasy by lunch."
- **One message:** Stays matte for 8 hours without drying skin.
- **Hooks:** A: "Lunchtime, and my face is still matte." B: "I tried this on the most humid day of the year." C: "The INR 549 product that replaced my blotting papers."
- **Must show:** applying it in the morning, a close-up at 2pm.
- **Do not:** say it cures acne.

The "8 hours" claim needs proof from your own testing. If you do not have it, use a claim you can back.

## Tips

- Ask for three hooks every time. They are cheap to film, and you learn which opening works.
- Get usage rights in writing before you pay.
- Send one reference video for tone, not a script to copy.

## FAQ

### Should I send the product before the brief?

Send both together, so the creator can try the product with the brief in mind.

### How long should a UGC brief be?

One page, so the creator reads all of it.

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- [More Briefs articles](https://marxx.ai/library-templates/category/briefs)
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