# UGC script templates for apps > Five copy-and-paste UGC script templates for app ads: tap-through, old way vs app, first open, seven-day log and answer a question, with rules on free claims. - **Author**: Marxx - **Published**: 2026-11-05 - **Category**: Scripts - **URL**: https://marxx.ai/library-templates/ugc-script-templates-for-apps --- These UGC script templates for apps show a real person using the app on their own phone, step by step. Five formats work well: a tap-through, old way vs the app, a first open, a seven-day log and an answer to a question. Copy any template below and fill the brackets with what is true. Our general [UGC script template](/templates/ugc-script-template) has the five-beat structure. These are the app versions. ## 1. The tap-through ``` 0-3s HOOK "Here is how I [do task] in [n] taps." 3-18s SCREEN Screen-record each tap. Say what you press and why. 18-25s RESULT Show the finished state: the report, booking or file. 25-30s CTA "Free to start. Link below." ``` ## 2. Old way vs the app ``` 0-3s HOOK "I used to [old way]. Now I [new way]." 3-12s OLD Show the mess: four apps, a spreadsheet, a notebook. 12-24s NEW Show the app doing the same job, start to finish. 24-30s CTA "[Offer]. Link below." ``` ## 3. First open ``` 0-3s HOOK "First time opening [app]. Honest reaction." 3-15s WALK Sign up on camera. Say what is clear and what confuses you. 15-25s WIN The first useful thing it did for you. 25-30s CTA "Try it: [offer]." ``` ## 4. The seven-day log ``` 0-3s HOOK "I used [app] for 7 days. Here is what happened." 3-12s DAYS 1-2 What you set up and how long it took. 12-22s DAYS 3-6 What you used most. Say one thing you did not like. 22-28s DAY 7 Your honest view. 28-30s CTA "[Offer]. Link below." ``` ## 5. Answer a question ``` 0-3s HOOK "Someone asked: '[question]'. Here is the answer." 3-20s DEMO Show the answer inside the app. 20-30s CTA "[Offer]. Link below." ``` ## A filled-in example (tap-through) Say a budgeting app is free to start, with a premium plan at INR 99 a month. A creator who uses it might say: - **Hook:** "Here is how I see every subscription I pay for in three taps." - **Screen:** "Open the app. Tap Subscriptions. Tap This month. Here are all seven, with dates." - **Result:** "I found one I forgot about. I cancelled it." - **CTA:** "It is free to start. Premium is INR 99 a month, and you do not need it for this. Link below." The creator found the subscription herself. Never script a result she did not see. ## Rules for app UGC This is a summary of public rules, not legal advice. Checked 2026-10-20 on the [CCPA guidelines page](https://ccpa.doca.gov.in/guidelines.php). 1. **Say what is free and what is not.** India's 2023 dark patterns guidelines say drip pricing includes advertising something as free without disclosing that continued use needs an in-app purchase. Say it plainly: "Free to start. Premium is INR 99 a month." 2. **Use the app for real.** The 2022 misleading advertisement guidelines say an endorsement must reflect the genuine, reasonably current opinion of the person giving it. It must rest on adequate information or experience (clause 13). 3. **Disclose the link.** The same guidelines say a creator's connection to the brand, such as payment or a free plan, must be disclosed where the audience would not expect it (clause 14). ## A worked example: count past the install Say you spend INR 40,000 on a creator video and the ads that carry it, and you get 1,600 installs. - **Cost per install:** INR 40,000 / 1,600 = INR 25. - **Start a trial:** 8 per cent of installs, which is 128 people. - **Pay:** 25 per cent of trial starts, which is 32 people. - **Cost per paying user:** INR 40,000 / 32 = INR 1,250. The install cost looks small. The cost per paying user is the number that matters. Measure it by script, so you know which hook brings people who pay. ## Tips - Film three hooks per script and keep the rest the same. Pick openers from [hooks for app ads](/templates/hooks-for-app-ads). - Use a clean, real phone recording. Hide personal data in the app before you film. - Send the script with a [UGC brief](/templates/ugc-brief-template). Read [how to brief UGC creators](/guides/how-to-brief-ugc-creators) for the full flow. - For written ad copy to run beside the video, see [app install ad copy examples](/templates/app-install-ad-copy-examples). For the format, see [UGC ads](/glossary/ugc-ads). ## FAQ ### How long should an app UGC video be? Most run 20 to 30 seconds. Show the main action within the first ten. ### Should the creator show the real app? Yes. Use real screens from the live app. Showing features you do not have can mislead people. ### Can I use the same script for several creators? Yes, but give each one the beats, not the words. Their own phrasing sounds more real. --- - [More Scripts articles](https://marxx.ai/library-templates/category/scripts) - [All articles](https://marxx.ai/library-templates)