# UGC script templates for fashion

> Five copy-and-paste UGC script templates for fashion ads: try-on, one piece three ways, fit check, unboxing and occasion edit, with a filled example and rules.
- **Author**: Marxx
- **Published**: 2026-11-05
- **Category**: Scripts
- **URL**: https://marxx.ai/library-templates/ugc-script-templates-for-fashion

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These UGC script templates for fashion let a real person wear the clothes, say their size and show how the fabric moves. Five formats work well: a try-on, one piece three ways, a fit check, an unboxing and an occasion edit.

Copy any template below and fill the brackets with what is true. Our general [UGC script template](/templates/ugc-script-template) has the five-beat structure. These are the fashion versions.

## 1. The try-on

```
0-3s   HOOK    "Three outfits under INR [price], and I wore all three."
3-20s  TRY     For each: the name, the price, one note on fit or fabric.
               Show it full length.
20-27s PICK    Which one you would buy first, and why.
27-30s CTA     "Link below. [Offer]."
```

## 2. One piece, three ways

```
0-3s   HOOK    "One [piece], three ways to wear it."
3-9s   LOOK 1  Work. Say what you paired it with.
9-15s  LOOK 2  Dinner.
15-24s LOOK 3  Weekend. Name the price of the piece once.
24-30s CTA     "Available in [sizes]. Link below."
```

## 3. The fit and fabric check

```
0-3s   HOOK    "Honest fit check: [piece], size [x]. I am [height]."
3-12s  FIT     Shoulders, length, how it sits when you move.
12-22s FABRIC  Touch it, stretch it, hold it to the light. Say what it
               is good for and what it is not.
22-30s VERDICT One line, then the CTA.
```

## 4. The unboxing

```
0-3s   HOOK    "Unboxing my [brand] order."
3-12s  PACK    The packaging, the tag, what is in the bag.
12-24s TRY     Put it on. Say how it feels and fits.
24-30s NOTE    One honest line. Link.
```

## 5. The occasion edit

```
0-3s   HOOK    "A wedding guest outfit under INR [total]."
3-20s  OUTFIT  The full look. Name each item and its price.
20-30s CTA     "[Offer]. Delivery by [date]."
```

## A filled-in example (occasion edit)

Say a creator builds a wedding guest outfit from one brand. The brief gives her the beats above. Her script might read:

- **Hook:** "A wedding guest outfit under INR 3,000."
- **Outfit:** "Kurta set, INR 1,299. Dupatta, INR 499. Juttis, INR 899. I am 5 foot 4 and wearing a medium."
- **Add it up:** INR 1,299 + INR 499 + INR 899 = INR 2,697.
- **CTA:** "That is INR 2,697 in total. Free delivery above INR 999, link below."

Add up the prices on screen before you publish. If the total is wrong, the hook is wrong.

## Rules for fashion UGC

This is a summary of public rules, not legal advice. Checked 2026-10-20 on the [CCPA guidelines page](https://ccpa.doca.gov.in/guidelines.php).

1. **Say your real size and height.** It helps buyers choose a size, and it keeps the endorsement genuine. India's 2022 misleading advertisement guidelines say an endorsement must reflect the genuine, reasonably current opinion of the person giving it (clause 13).
2. **Disclose the link.** The same guidelines say a creator's connection to the brand, such as payment or free clothes, must be disclosed where the audience would not expect it (clause 14). For paid creator ads, see [partnership ads](/glossary/partnership-ads).
3. **Quote a fixed price.** The guidelines give "Prices from as low as Rs. Y" as a claim to avoid, and ask for a fixed price instead (clause 12(e)(i)). In the example above, each item has its own price.

## Tips

- Film three hooks per script and keep the rest the same. Choose from [hooks for fashion ads](/templates/hooks-for-fashion-ads).
- Ask for natural light and a full-length shot. Buyers want to see how the clothes fall, not a close-up of the face.
- Send the script with a [UGC brief](/templates/ugc-brief-template). Read [how to brief UGC creators](/guides/how-to-brief-ugc-creators) for the full flow.
- Not sure what the format is? See [UGC ads](/glossary/ugc-ads).

## FAQ

### How long should a fashion UGC video be?

Most run 15 to 30 seconds. A try-on with three outfits fits in 30. Cut a 15-second version of every winner.

### Should creators keep the clothes?

That is your call. If they do, they should disclose it, because free clothes are a connection a viewer would not expect.

### Can one creator film several outfits in one video?

Yes. A try-on or a "one piece, three ways" video gives you several looks from one shoot, and you can cut each look into its own ad.

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