# UGC script templates for jewellery

> Five copy-and-paste UGC script templates for jewellery ads: hallmark close-up, gift reveal, style three ways, daily-wear test and size check, with BIS rules.
- **Author**: Marxx
- **Published**: 2026-11-07
- **Category**: Scripts
- **URL**: https://marxx.ai/library-templates/ugc-script-templates-for-jewellery

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These UGC script templates for jewellery show the piece on a real person, in real light, with the proof a buyer wants to see. Five formats work well: a hallmark close-up, a gift reveal, one piece styled three ways, a daily-wear test and a size check.

Copy any template below and fill the brackets with what is true. Our general [UGC script template](/templates/ugc-script-template) has the five-beat structure. These are the jewellery versions.

## 1. The hallmark close-up (gold)

```
0-3s   HOOK    "Before you buy gold, check this mark."
3-15s  MARKS   Macro shot of the marks on the piece. Name each one.
15-25s VERIFY  Show the Verify HUID feature in the BIS Care app.
25-30s CTA     "[Piece] is [carat] and hallmarked. Link below."
```

## 2. The gift reveal

```
0-3s   HOOK    "Wrapping a gift for [occasion]. Here is what is inside."
3-12s  BOX     The packaging, the card, the first look.
12-24s PIECE   Show the piece worn. Say why you chose it.
24-30s CTA     "[Offer]. Order by [date] for [occasion]."
```

## 3. One piece, three ways

```
0-3s   HOOK    "One pair of [earrings], three outfits."
3-9s   LOOK 1  Work.
9-15s  LOOK 2  Festive.
15-24s LOOK 3  Dinner. Say the price once.
24-30s CTA     "Link below."
```

## 4. The daily-wear test

```
0-3s   HOOK    "I wore [piece] every day for [n] days."
3-20s  TEST    Morning, commute, evening. Say what you noticed:
               comfort, snagging, skin reaction, how it looks now.
20-30s VERDICT Honest line, including one thing you did not like. CTA.
```

## 5. The size check

```
0-3s   HOOK    "How big is [piece], really?"
3-18s  SCALE   On the hand, ear or neck, next to a coin or a ruler.
18-30s CTA     "[Dimensions]. Link below."
```

## A filled-in example (hallmark close-up)

Say a creator is showing a 22 carat gold chain. The brief tells her to show the marks. She might say:

- **Hook:** "Before you buy gold, check this mark."
- **Marks:** "Look under the macro lens. There is the BIS logo, the purity mark that reads 22K916, and a six-character code. That code is the HUID."
- **Verify:** "In the BIS Care app, I open Verify HUID and check it."
- **CTA:** "This chain is 22 carat. Link below."

She says only what is on the piece in her hand. If the marks do not read 22K916, the line changes.

## Rules for jewellery UGC

This is a summary of public rules, not legal advice.

1. **Gold must be hallmarked where the rule applies.** BIS says hallmarking of gold jewellery is mandatory, and it covers 14, 18, 20, 22, 23 and 24 carat. Since 1 July 2021, a piece carries three marks: the BIS logo, the purity in carat and fineness (for example 22K916), and a six-digit alphanumeric HUID. Buyers can check a HUID with the Verify HUID feature in the BIS Care app (checked 2026-10-20, [BIS](https://services.bis.gov.in/php/BIS_2.0/BISBlog/?p=560)). BIS rolled the rule out in phases by district, so check your district's status.
2. **Do not call something hallmarked unless it is.** Imitation or other pieces should not use gold words or hallmark claims.
3. **Keep the opinion genuine, and disclose the link.** India's 2022 misleading advertisement guidelines say an endorsement must reflect the genuine, reasonably current opinion of the person giving it (clause 13). A connection such as a free piece must be disclosed (clause 14). Claims such as "anti-tarnish" must be capable of substantiation (clause 12(a)). See the [CCPA guidelines page](https://ccpa.doca.gov.in/guidelines.php), checked 2026-10-20.

## Tips

- Film three hooks per script and keep the rest the same. For openers, see [hooks for D2C ads](/templates/hooks-for-d2c-ads).
- Use daylight and a steady hand. Dark rooms make gold look flat.
- Selling for the gold-buying festivals? See [Dhanteras ad ideas](/campaigns/dhanteras-ad-ideas).
- Send the script with a [UGC brief](/templates/ugc-brief-template). Read [how to brief UGC creators](/guides/how-to-brief-ugc-creators). For the format, see [UGC ads](/glossary/ugc-ads).

## FAQ

### How long should a jewellery UGC video be?

Most run 15 to 25 seconds. A close-up of the piece worn, in daylight, should come in the first five.

### Should the creator say the price?

Say it once, clearly, and match it to the product page. A price that differs from the page can lose the sale.

### Can a creator say "pure gold"?

Only if the piece is hallmarked to that purity and the creator reads the mark on camera. Use the carat and the mark, not a vague word.

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