# WhatsApp ad copy examples > Twelve WhatsApp ad copy examples for Click-to-WhatsApp ads: services, D2C, coaching, property and local shops. We wrote them, so adapt them to your offer. - **Author**: Marxx - **Published**: 2026-11-09 - **Category**: Ad copy - **URL**: https://marxx.ai/library-templates/whatsapp-ad-copy-examples --- These WhatsApp ad copy examples do one job: get the person to start a chat. So the copy promises a quick reply, says what they can ask for and makes the first message easy. Below are 12 examples we wrote for Click-to-WhatsApp ads. They are not from real brands and have not been tested. Change the offer, place and reply time to fit yours. ## 12 examples **Services** 1. "AC not cooling? Message us your model and area. We reply with a slot and a price in minutes." 2. "Planning a home renovation? Send a photo of the room and get a rough quote on WhatsApp." 3. "Need a driver for a wedding weekend? Message the dates and we send rates." **D2C** 4. "Not sure which size? Send your height and weight and we will suggest one." 5. "Gifting for Diwali? Tell us the budget and we will send three options on WhatsApp." 6. "Want to see it before you buy? Message us for a short video of the product." **Coaching and classes** 7. "Class 10 maths batch starts [date]. Message us for the timetable and fees." 8. "Free demo class this Saturday. Message 'DEMO' to book your child's seat." **Property and clinics** 9. "2 BHK in [area]. Message us for the price sheet and floor plan. RERA [number]." 10. "Dental check-up slots open this week. Message us to book. Reply in minutes, 10am to 8pm." **Local shops** 11. "Fresh [item], delivered from [area]. Message your order before 11am for same-day delivery." 12. "Custom cakes in [city]. Send a photo of what you want and get a price on WhatsApp." Only promise a reply time you can keep. A fast first reply is the main thing the ad sells. ## How the first message works When a person taps the button, a chat opens with a greeting. Meta's developer documentation says the default greeting reads "Hello! Can I get more info on this?" (checked 2026-10-20, [Meta for Developers](https://developers.facebook.com/documentation/ads-commerce/marketing-api/ad-creative/messaging-ads/click-to-whatsapp)). You can set your own greeting, and the same page lists other options, such as ice breakers, a list of suggested prompts. Write your ad so the first message makes sense. If the ad says "Message us your room photo", the greeting should ask for the photo. The [WhatsApp ad message templates](/templates/whatsapp-ad-message-templates) have greeting and reply text to copy. ## A worked example: from chat to sale Say you spend INR 20,000 on a Click-to-WhatsApp ad for custom cakes. - **Chats:** 125. That is INR 20,000 / 125 = INR 160 a chat. - **Real buyers:** 40 per cent of chats are serious, which is 50. - **Orders:** 30 per cent of those order, which is 15. - **Cost per order:** INR 20,000 / 15 = about INR 1,333. If the average order is INR 2,500, the first orders bring in 15 x INR 2,500 = INR 37,500. Track both the chat cost and the order cost. Cost per chat alone hides how many chats turn into sales. ## Rules for the follow-up WhatsApp's Business Messaging Policy says you may only contact people if they gave you their number and you have their opt-in permission (checked 2026-10-20, [WhatsApp policy](https://business.whatsapp.com/policy)). Ask for opt-in in the chat before you send promotions later. ## Tips - Name what to send in the message. "Send a photo" gets better chats than "Message us". - Reply fast during the hours you state. Use [Click-to-WhatsApp ads](/glossary/click-to-whatsapp-ads) as your starting point and read [how to advertise on WhatsApp in India](/guides/how-to-advertise-on-whatsapp-in-india) for setup and costs. - Compare chats with forms in [Click-to-WhatsApp vs lead ads](/compare/click-to-whatsapp-vs-lead-ads). - For longer copy and other formats, see the [ad copy examples](/templates/ad-copy-examples). ## FAQ ### What should a WhatsApp ad say? It should say what the person can ask for, and when they will hear back. The offer is the reason to start a chat, so keep it specific. ### Do I need to write the first message? You can use Meta's default greeting, or set your own. A custom one that matches the ad often feels smoother. ### Can I message people who clicked my ad later? Only with their opt-in. Ask for it in the chat before you send promotions. --- - [More Ad copy articles](https://marxx.ai/library-templates/category/ad-copy) - [All articles](https://marxx.ai/library-templates)