Turned curiosity into sold-out tours with hook-driven creative DNA.
Art & Experiences · Europe
About Banksy Museum
Banksy Museum showcases one of the world’s most iconic and elusive artists. The challenge? Visitors don’t always know what the experience offers — is it immersive, collectible, political, photogenic, or a simple walk-through? Every visitor segment expects something different.
Challenge: Ticket buyers scroll fast
Experience ads compete with TikTok-style short-form content. The museum’s previous campaigns were visually strong but lacked the early-second hooks required to keep viewers watching long enough to book. Strong interest, weak conversion. Creative fatigue kept widening the gap.
Solution: Marxx agents rebuilt the attention hooks
Marxx analyzed 200+ assets and extracted the creative DNA sequences that stop the thumb: – Close-ups of stencil reveals – “You won’t believe this is real” narrative hooks – Guided-tour POV shots – People reacting to the art – Bold red/black contrasts that matched Banksy’s visual identity – Quick cuts of iconic pieces with timestamp pacing These guided the new variant set, paired with targeting tuned to street-art explorers, culture seekers, and weekend experience buyers.
Outcome: More attention, more ticket revenue
The hook-focused videos delivered deeper watch times, cheaper leads, and more high-intent visitors. Meta’s algorithm favored the new sequences, pushing the best variants faster and more frequently — resulting in a 72% uplift in ticket sales at significantly lower CPL.