Turned scattered property enquiries into 3.1x more qualified buyers.
Real Estate · India
About Homebox
HOME BOX INDIA deals in all types of properties — resale as well as fresh bookings for residential and commercial plots, units and lands. The team works across multiple projects and price points, so every extra bit of efficiency in marketing drops straight to the bottom line.
Challenge: Too many clicks, not enough serious buyers
Meta campaigns were driving traffic, but most enquiries were casual or unqualified. Generic “book a site visit” ads attracted everyone from window shoppers to information seekers.
Solution: Ad DNA tuned to real-estate intent
Homebox plugged their existing property creatives into Marxx. The agents broke each ad down into hooks, visuals, offers and objections — then suggested new variants tailored to real-estate intent.
Outcomes: Fewer junk leads, more site visits
Within weeks, spend shifted toward the ad DNA that consistently brought in serious buyers. Qualified leads grew 3.1x, CPL dropped by half, and visit-to-lead ratios improved sharply.